Director, Product & Portfolio Management

Job Summary

The Director, Product & Portfolio Management serves as the business owner for assigned technologies and product categories, accountable for defining product strategy, market requirements, commercial potential, and lifecycle priorities to drive sustainable growth and portfolio performance.

The Director translates customer, clinical, competitive, regional, and market insights into product and portfolio decisions, including roadmap priorities, product requirements, positioning, pricing, launch strategy, and lifecycle investments. Working cross-functionally with R&D, Clinical, Regulatory, Quality, Operations, Regional Marketing, Commercial, Innovation Delivery, and Program Management, the Director ensures products are developed and commercialized around meaningful customer needs and clear business opportunities. Innovation Delivery and Program Management remain accountable for program execution, timelines, governance, risk management, and operational delivery.

Essential Duties and Responsibilities

The incumbent may be asked to perform other function-related activities in addition to the below-mentioned responsibilities as reasonably required by business needs.

• Own the vision, strategy, roadmap, and business priorities for assigned products and technology categories.
• Translate market, customer, clinical, and competitive insights into differentiated product requirements and investment priorities.
• Lead product prioritization and trade-off recommendations based on customer value, strategic fit, commercial potential, investment requirements, lifecycle stage, profitability, and business impact.
• Optimize the assigned product portfolio across customer need, strategic fit, growth potential, investment requirements, lifecycle stage, and profitability.
• Represent the voice of the customer and the business throughout product development and lifecycle decision-making.

• Develop business cases, market models, pricing strategies, forecasting assumptions, and adoption targets for assigned products and portfolio initiatives.
• Lead market research, voice-of-customer activities, KOL engagement, segmentation, and competitive intelligence to identify unmet needs and growth opportunities.

• Monitor market trends, competitive activity, regional requirements, product performance, revenue, utilization, and profitability to inform business decisions.

• Lead product strategy across the full lifecycle, from concept and development through launch, growth, maturity, enhancement, transition, and end-of-life.
• Provide the business perspective on sustaining product decisions, including design changes, software updates, manufacturing changes, quality improvements, and product configurations.
• Assess lifecycle performance and recommend investments, enhancements, rationalization, or transition strategies to optimize portfolio value.
• Partner with cross-functional teams to ensure customer, market, and commercial requirements are incorporated into significant product decisions.

• Own product positioning, value proposition, messaging, pricing strategy, claims direction, and foundational product marketing strategy.
• Lead global commercialization and launch strategy in partnership with Regional Marketing, Commercial, Clinical, Regulatory, Training, and other cross-functional stakeholders.
• Establish launch objectives, adoption targets, and success measures and ensure regional teams are equipped to effectively commercialize assigned products.
• Monitor launch, adoption, and product performance and drive actions to improve market uptake, customer value, and commercial results.