Senior Project Lead

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The Senior Project Lead serves as a strategic partner and operational leader, bridging higher education clients and cross‑functional teams to deliver high‑impact marketing initiatives that drive enrollment growth, strengthen brand equity, and deepen student engagement. Acting as both a trusted advisor and an advocate for client success, the Senior Project Lead shapes the client experience through foresight, prioritization, and proactive communication across marketing, creative, and operational teams.

As the architect of client engagement, this role translates vision into execution with precision and agility—ensuring initiatives are delivered on time, on brand, and on budget. Beyond execution, the Senior Project Lead fosters collaboration, cultivates long‑term partnerships, and influences strategic direction, elevating both client outcomes and organizational growth.

• Client Relationship Management
  • Develop and steward a deep institutional knowledge base for each client, synthesizing insights on goals, audiences, competitors, and market position to guide high‑value, integrated solution delivery.
  • Serve as strategic point of contact and trusted advisor for assigned clients, fostering enduring executive‑level relationships and proactively anticipating emerging needs, challenges, and opportunities.
  • Champion the alignment of client objectives with institutional and organizational priorities, ensuring deliverables consistently achieve measurable impact.
  • Lead strategic communications and performance engagements, including status updates, mid‑cycle and annual performance presentations, and strategic planning sessions, leveraging insights to shape proactive active plans.
  • Partner with Account Directors and Portfolio Leaders to drive sustainable growth, strengthen renewals, and identify opportunities for expansion.
• Integrated Client Delivery Leadership
  • Provide strategic leadership across complex accounts, balancing scope, cost, time, and quality while holding project managers and divisional teams accountable for effective delivery of integrated solutions.
  • Drive cross‑functional coordination and transparent communication, ensuring client priorities are consistently advanced, brand integrity is upheld, and outcomes exceed expectations.
  • Manage client onboarding, integrated project timelines, and key delivery milestones in coordination with project managers on solution‑specific deliverables.
  • Champion innovation and adaptability, proactively identifying strategic opportunities, navigating ambiguity, and guiding creative problem‑solving to adjust priorities and scope.
  • Forecast, monitor, and optimize project performance and profitability, enabling effective resource allocation and collaboration with department leads.
  • Facilitate high‑impact internal and client‑facing engagements, including project reviews, approval milestones, and strategy calls that drive engagement, alignment, and effective decision‑making.
  • Model and lead organizational change, guiding teams through process transitions and operational evolution with clarity, resilience, and accountability.
  • Exemplify gray‑zone leadership, confidently navigating complexity and uncertainty while fostering collaboration, trust, and momentum across stakeholders.
• Timeline and Integrated Solution Delivery Management
  • Provide strategic oversight of complex, multi‑workstream projects, ensuring timelines, budgets, and deliverables remain aligned with client objectives in partnership with solution PMs.
  • Track, analyze, and optimize project performance, leveraging data to identify patterns, anticipate and mitigate risks, and implement efficiency improvements to elevate outcomes.
  • Drive quality assurance across all outputs, reviewing creative and strategic deliverables with a critical eye to ensure accuracy, brand alignment, clarity, and consistency with client marketing strategies.
  • Champion operational excellence and process discipline, streamlining workflows and fostering alignment across internal teams and client stakeholders to accelerate progress toward project and organizational goals.
  • Manage complex projects from inception to…