Director, Social Media

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The Director of Social Media is responsible for overseeing a team of paid social media advertising professionals, ensuring they are trained on the latest best practices to successfully implement and manage campaigns for our higher education clients. Working closely with the Senior Director, they move the social team forward by exploring new products, services, and revenue streams. The role will manage several direct reports and will likely have a few indirect reports on the Social Media team.

• Social Media Campaign Management
  • Oversee the work of all paid social team members, ensuring campaigns are set up per the latest best practices and performing optimally across all major social platforms (Facebook, Linked In, Tik Tok, Snapchat).
  • Optimize social campaigns for key clients and assist junior team members’ optimizations.
  • Work with Digital Strategists to dictate the paid social strategy for proposal requests, RFPs, and strategy pivots in order to achieve client goals.
  • Monitor the Social team’s bottom line, ensuring all campaigns are running for a profit and internal revenue goals are met.
• Reporting and Analysis
  • Ensure the team analyzes campaign performance effectively to drive success.
  • Mentor team members as they draft client‑facing insights centered around client goals.
  • Assist the team with crafting meaningful recommendations for client review based on campaign data trends that will have a positive impact on performance.
• Internal Team
  • Work cooperatively in a team environment to foster cross‑team and cross‑divisional collaboration.
  • Show thoughtful leadership by leading team meetings, and bringing forward ideas around process improvements, new best practices, and ways to test new ideas and services.
  • Participate in content creation such as social media blogs, webinars, internal and external resources.
  • Seek new professional development opportunities for team members in order to drive continuous growth.
  • Keep pace with paid social media industry trends, sharing articles and platform updates to the appropriate channels.
  • Develop and maintain strong relationships with social media platform representatives, ensuring we are always up‑to‑date with the latest features and betas.
• Supervisory Responsibilities
  • Assist the Senior Director, Social Media overseeing a team of Social Media Associates and Specialists.
  • Lead optimization training sessions on a weekly basis.
  • Responsible for onboarding, training, and mentoring of new social team members, as well as the personal and professional growth of direct reports.
  • Oversee the allocation of client work and paid social campaign performance across the team.
  • Interview, hire, and train new staff.

• Excellent attention to detail and the ability to effectively multitask in a deadline‑driven atmosphere.
• Strong problem‑solving skills and the ability to adapt to new technologies.
• Highly skilled with team management and personnel dynamics.
• Quick learner and ability to adapt to new and changing technologies.
• Passion, energy, and enthusiasm for digital marketing, social media, and customer service/client success.
• Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis.
• Physical requirement:
  Must be able to work at a computer for prolonged periods.

• Bachelor’s degree required, Marketing/Advertising major or concentration preferred.
• 5 or more years of relevant work experience in the paid social media marketing space.
• Knowledge of the digital marketing landscape and social media advertising.
• Proficiency with Microsoft Word, PowerPoint, and Excel.
• Data analysis experience is required, particularly experience analyzing paid campaign metrics to measure success.
• Experience managing paid campaigns within Facebook Ads Manager, Linked In Campaign Manager, Snapchat Business Manager, and/or Tik Tok Ads.
• Familiarity with Asana or other project management tools is a plus.
• Experience managing a team of marketing professionals.

• Private health/dental/vision.
• 401(k) with company match.
• Generous holiday and PTO package.
• Flexible work environment (remote, in‑office, and hybrid roles).
• Half‑day summer Fridays.
• Fun company events and laid‑back culture.
• Opportunities for advancement.
• Industry exposure and professional development.
• Growing company with a family feel.
• Entrepreneurial approach and spirit.

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

No phone calls or unscheduled visits to the office, please. Carnegie is an equal‑opportunity employer.