Senior Manager, Paid Media

Join to apply for the Senior Manager, Paid Media role at Dole Packaged Foods
.

Dole Packaged Foods is a purpose‑led organization that champions accessible fruit nutrition and builds a brighter future through the goodness of fruit. Our culture is driven by core values that guide us toward inclusivity, integrity, collaboration, and continuous improvement. We empower colleagues to overcome challenges, learn, and achieve world‑class results while fostering positivity, generosity, and teamwork.

The Senior Manager of Paid Media develops and executes media strategies that support brand marketing objectives and drive business growth. This role focuses on managing media planning and buying across digital, traditional, and experiential channels, ensuring campaigns reach target audiences effectively and efficiently. The position collaborates with Brand Managers and external media agencies for high‑quality media executions aligned with overall marketing strategy.

This role provides flexibility to work in a hybrid environment of home and our Westlake Village, CA office (3 days per week in the office).

• Media Strategy Development & Execution
  • Develop and implement paid media strategies that align with brand objectives, ensuring effective reach and engagement of target audiences.
  • Identify and recommend the best media channels, formats, and strategies to achieve campaign goals.
  • Kickoff and manage the media planning process with our IAT, ensuring alignment with brand strategy, timing, and budget.
• Media Buying & Campaign Management
  • Manage media buying across digital, traditional (TV, radio, print), SEM, and experiential platforms.
  • Monitor and evaluate media buys recommended by external agencies and vendors to ensure the best rates and placements.
  • Oversee the execution of media campaigns, ensuring that media buys are delivered on time and within budget.
  • Work closely with paid media agencies to fine‑tune campaign strategies based upon performance data and ROI analysis.
• Cross‑functional Collaboration
  • Work closely with internal teams and external agencies (Brand, Creative, Digital, SEM, Social, Shopper, and eCommerce) to ensure media plans integrate with broader marketing strategies.
  • Contribute media performance data, expertise, and insights to the cross‑functional marketing team to provide a comprehensive view of full‑funnel marketing performance.
• Media Performance Tracking & Measurement
  • Lead the development of a comprehensive media measurement framework that includes short‑term performance metrics and long‑term brand impact indicators.
  • Collaborate with brand teams and media agency experts to define clear, benchmarked KPIs for all paid media campaigns.
  • Establish a centralized performance reporting structure using tools, dashboards, and systems accessible by internal teams and agencies.
  • Translate performance data into actionable insights that inform media strategy, creative development, and broader marketing decisions.
  • Champion a culture of data‑driven decision‑making across marketing by educating stakeholders on media effectiveness and continuously optimizing based on results.
• Budget & Resource Management
  • Develop and manage the media budget, ensuring resources are allocated efficiently to maximize impact.
  • Track spending to keep campaigns within budget and deliver optimal value.
• Agency & Vendor Management
  • Manage relationships with external paid media agencies, analytics providers, vendors, and media partners to ensure high‑quality planning, buying, execution, and measurement.
  • Coordinate scopes of work, fee structures, and contract terms with media and analytics partners.
  • Ensure media agencies adhere to deadlines, deliverables, and performance expectations.
  • Regularly review agency performance, providing feedback and fostering ongoing dialogue on operational efficiency.
• Trend Monitoring & Innovation
  • Stay informed on the latest media, advertising technology, and consumer behavior trends.
  • Evaluate and recommend new media opportunities to keep campaigns fresh and innovative.
• Continuous Improvement
  • Continuously evaluate and improve media planning and buying processes for greater efficiency and effectiveness.
  • Share…