Director-Marketing

Director-Marketing page is loaded## Director-Marketing remote type:
Hybrid locations:
Westlake, OHtime type:
Full time posted on:
Posted Todayjob requisition :
JRUnited Consumer Financial Services Compa As a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best.

The Director of Marketing will lead the strategic direction and execution of all marketing initiatives within the Sales & Marketing Department, with a primary focus on digital marketing and B2B communication in the fintech sector. This role is responsible for strengthening brand presence, accelerating customer acquisition, and enhancing engagement across enterprise-level audiences. Leveraging platforms like Hub Spot, the Director will develop and implement data-driven marketing strategies, oversee integrated campaigns, and ensure alignment with sales objectives and market opportunities.

Key responsibilities include crafting targeted messaging for decision-makers, conducting competitive and demand analyses, and driving marketing performance to support business growth and client retention.# ESSENTIAL DUTIES & RESPONSIBILITIES
* Strategic Planning & Execution:  + Develop and implement comprehensive B2B marketing strategies that align with overall company goals, focusing on lead generation, brand awareness, and customer retention within the fintech space.
* Digital Marketing Leadership:  + Oversee and optimize digital marketing efforts, including SEO, SEM, content marketing, social media, email campaigns, and paid media to maximize lead generation and conversion across business channels.
* Marketing Automation:  + Leverage platforms like Hub Spot to streamline marketing workflows, nurture leads, and enhance CRM integration, ensuring efficient communication and follow-up processes for enterprise clients.
* Campaign Management:  + Plan, execute, and analyze integrated marketing campaigns across various channels (web, email, events, etc.) aimed at driving awareness, engagement, and business growth in the fintech sector.
* B2B Communication & Content Strategy:  + Develop targeted content and messaging that resonates with key decision-makers at financial institutions, enterprise clients, and industry stakeholders to establish thought leadership and drive engagement.
* Market & Competitor Analysis:  + Conduct ongoing research and analysis of market trends, competitor activities, and customer needs to inform marketing strategies and identify new opportunities for growth and differentiation.
* Collaboration & Alignment:  + Partner closely with sales, product, and customer success teams to ensure seamless coordination of marketing initiatives, sales enablement, and alignment with product offerings and market positioning.
* Brand Management & Messaging:  + Ensure consistent and clear brand messaging across all touchpoints, maintaining the company’s reputation as a trusted leader in the fintech space.
* Performance Metrics & Reporting:  + Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, optimize strategies based on data, and report regularly to senior leadership on marketing performance.# SKILLS & ABILITIES
* Experience with B2B SaaS or financial services marketing.
* Familiarity with compliance and regulatory considerations in fintech.
* Knowledge of UX/UI principles and conversion rate optimization.
* Leadership skills to manage teams and motivate performance
* Strategic thinking to align campaigns with organizational objectives
* Communication skills to connect across departments and up to the board
* Analytical skills to measure success using tools and reports
* Project management skills to move plans from start to finish on time# MINIMUM QUALIFICATIONS
* Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred).
* 7+ years of experience in marketing, with at least 3…