Pet Nutrition Specialist - Jersey​/Philadelphia

Position: Pet Nutrition Specialist - Central Jersey/Philadelphia
To increase the sales of the pet nutrition line of products both in-clinic and online and support clinic turnover through pet owner purchases made from the clinic. Offer services to advance clinic profitability through pet owner purchase by consistent call coverage and partnership with the clinic medical team and the Virbac TSMs.  Provide pet owner level sales support after placement of Virbac pet nutrition line of products.

The Pet Nutrition Specialist will work closely with customers to provide healthcare team education, protocol implementation tools, pet owner communication training, and dispensing programs to increase velocity and churn of clinic inventory. In turn, efforts will drive the clinic reorder rate and online sales and home delivery. You will give guidance on the cadence of purchase patterns, including SKU mix and volume and create engaging communications leveraging resources from the pet nutrition team (sales & marketing), the sales region and custom content to engage the clinic healthcare team.
** Area of responsibility 1 :
Contribution to the achievement of extended sales budget of pet food line at the territory level.
**** Main activities
*** Support sales of defined products for the appropriate geography by establishing relationships with current business partners and developing sales out of the clinic.
* Execute all Sales Programs, including custom local initiatives developed in partnership with the clinic healthcare team, marketing programs as introduced and offer insights to create pilot programs around new ideas.
* Supply all materials needed to the clinic for the specific brands including all retail and POS materials, i.e. shelving units, signage and custom signage.
* Train on iVet home delivery, dashboard tracker, healthcare team and pet owner orders of the respective product portfolio, and other online B2C platforms.
* Partner with the TSM to leverage clinic relationships and maximize touchpoints to achieve sales goal Expected results :
* Achieve and exceed sales budget and growth in the pet nutrition line.
*** Area of responsibility 2:  CRM compliance and other reporting
**** Main activities
*** Consistently enter sales calls in CRM on a daily basis and update contacts and emails.
* Enter specific notes on the pet food brands & pet care products for the TSM partner to view.
* Enter re-orders via CRM.
* Track key activities that contribute to the clinic and performance, sales for KPI execution.
* Consistently completes concur expense reports timely.

Expected results:
* CRM Compliance must be maintained and up to date with orders entered via the online
** system
* ** Area of responsibility 3:
Contributes to the development of the Clinic's Growth of Virbac Pet Nutrition portfolio.
**** Main activities
*** Actively works with the TSM and the clinics carrying Virbac pet food with frequent clinic visits at the start of the relationship and once a protocol is established, a regular call cadence to maintain and grow the business.
* Works alongside the healthcare team in the clinic identifying and developing ambassadors that will ensure the protocol is implemented accordingly and adjusting to the uniqueness of the clinic needs to increase promotion and turnover of pet owner sales.
* Become a Pet Nutrition expert to the clinic, providing guidance and custom support by using all resources and working with Customer Service and TSM as needed.
* Develop and train on direct to pet owner communications via the clinic, and transfer knowledge and know how of the successful programs to sales leadership and nutrition marketing teams.
* Learn, understand & become comfortable using and training clinic healthcare teams on  usage and dashboard as well as other B2C online platforms. Include  dashboards and Power BI reports in the follow up of the clinic.

Expected results:
* Call cycle mastered and shared with National Sales Manager, Pet Nutrition.  Leverage classical sales call pre- and post-call planning, including follow-up action plans and identified key performance indicators as part of the specific clinic objectives and business plan including in-clinic and online sales.
*** Area of responsibility 4 :
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