Mid-West Family Marketing & Media

Mid-West Family is seeking a strategic, creative, and decisive Content Director to lead all content efforts across our South Bend, IN and St. Joseph, MI markets. This is the top content leadership role locally, responsible for bringing enterprise strategy to life while shaping it to fit the unique voice, culture, and competitive landscape of the region.

You’ll define not just what we do, but how we do it across radio, digital, social, and live experiences.

Position Summary
The Content Director serves as the market’s chief content authority, responsible for executing company-wide content strategy at the local level. This leader ensures all brands deliver compelling, compliant, and audience-focused programming while driving innovation and growth.

Reports To:

General Manager / Chief Content Officer
Supervises:
Brand Managers, Continuity Coordinator, Events, Engagements & Activations Coordinator

• Lead content strategy across two vibrant Midwest markets
• Work with passionate teams dedicated to local storytelling and community impact
• Influence the future of multi-platform media in a rapidly evolving landscape
• Competitive compensation and benefits package
• Proven leadership experience in radio, media, or multi-platform content environments
• Strong understanding of programming strategy, audience development, and brand management
• Demonstrated ability to lead and develop high-performing teams
• Deep knowledge of FCC regulations and broadcast compliance
• Excellent communication, organizational, and decision-making skills
• Ability to balance creative vision with data-driven insights

• Execute enterprise content strategy across all stations and brands within the market
• Ensure brand consistency, quality, and compliance across all platforms
• Lead local programming strategy, scheduling, and on-air talent performance
• Adapt content to reflect local audience insights, culture, and competitive dynamics

• Directly manage Brand Managers and key support roles
• Conduct performance evaluations, coaching, and long-term development planning
• Lead weekly content meetings and quarterly performance reviews
• Foster a culture of creativity, accountability, and continuous improvement

• Enforce FCC regulations, legal requirements, and company content standards
• Serve as the first escalation point for content-related issues or incidents
• Partner with the Chief Content Officer on high-risk or enterprise-level concerns

• Approve day-to-day programming, content, and promotional decisions at the market level
• Recommend major strategic changes to the Chief Content Officer
• Maintain operational control of all local content execution

• Act as the primary liaison between local teams and enterprise content leadership
• Collaborate closely with Sales, Promotions, Marketing, and Digital teams
• Ensure all local activations and campaigns align with brand and content strategy

• Health insurance
• Dental Insurance
• Vision insurance
• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance