Content Specialist, Copywriting & Editing

Content Specialist, Copywriting & Editing – Trimble
• Westminster, California, USA

The Content Specialist Copywriting & Editing will be responsible for developing and refining brand‑driven content that strengthens Trimble's brand awareness and elevates our share of voice. This role is crucial for ensuring all communications align with the brand framework and positioning strategy. You will be a key contributor to our content marketing efforts, helping to establish and scale our brand language and connect with our audience through compelling storytelling, guided by a deep understanding of the high‑level Trimble persona to keep all content relevant and impactful.

• Author and edit a wide range of content including long‑form, short‑form blogs, website copy, case studies and thought‑leadership articles, all designed to reinforce our brand positioning.
• Research and write original social media content that reflects a high‑level company point of view and strengthens brand awareness.
• Revise and repurpose content from other channels to align with the core brand narrative for a variety of platforms.
• Serve as the primary editor for all written content, ensuring grammatical integrity and strict adherence to brand style guidelines to maintain consistency and brand value.
• Collaborate with marketing, product and subject‑matter experts to gather insights and ghost‑write content for leadership, ensuring all communications contribute to our strategic positioning.
• Continuously conduct quality control on existing content to ensure it remains current and consistent with our evolving brand framework.

• Content Engagement: measure performance of new content through metrics such as social media shares, comments, and positive mentions, indicating resonance with our audience and brand amplification.
• Organic Traffic Growth: impact of new blog posts and website copy on search presence, measured by increased organic traffic to content‑related pages and new keywords ranked in the top 10.
• Audience Behavior: quality and stickiness of content, measured by average time on page and bounce rate for new content assets.
• Consistency & Quality: adherence to brand style guidelines across all published content, measured through internal audits and reduction in required edits from final reviews.

• Brand‑Centric Copywriting & Editing: proven ability to create and refine content that builds and reinforces brand identity and value.
• Brand Language Expertise: deep understanding of how to establish, maintain and scale a consistent brand voice across multiple formats.
• Audience‑Centric Writing: ability to understand and write for the high‑level Trimble persona, ensuring all communications remain relevant and engaging.
• Collaboration:
  
  excellent communication skills and the ability to work effectively with cross‑functional teams and subject‑matter experts to align content with strategic brand goals.
• Strategic Thinking: strong grasp of how content contributes directly to brand equity, awareness and generation of quality leads (MQLs and SQLs).

• Bachelor's degree in English, Journalism, Communications or a related field.
• Minimum of three years professional experience in copywriting, editing or a related content role.
• A proven portfolio that demonstrates expertise in creating diverse content types (e.g., blogs, web pages, case studies, social media) in a brand‑focused role.
• Strong knowledge of content management systems (CMS) and digital publishing platforms.
• Experience in a B2B or B2C environment with a track record of translating complex ideas into compelling content that drives business outcomes.

Compensation: Trimble provides the following compensation range and general description of other compensation and benefits that it, in good faith, believes it might pay and/or offer for this position. This compensation range is based on a full‑time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation depending on circumstances not related to an applicant's sex or other status…