Sr. Social Media Content Creator

About REP

REP designs world‑class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally.

With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment.

Our team works out together, invites fitness superstars, organizes fun challenges, and tests the limits of our equipment. The role is based in our state‑of‑the‑art headquarters with scenic views of the Rocky Mountains and a fully stocked kitchen. We offer a hybrid work environment with a minimum of three days in the office.

• Think Like a Customer – We empathize with our customers; understand the "why" behind every decision we make
• Progress not Perfection – We don't let perfection get in the way of good; we are better today than we were yesterday
• Positive Attitude – Be a glass half‑full kind of person and remember to have fun
• Teamwork without Ego – We put the team above ourselves; we only win together
• Take Initiative – We drive momentum; if there is an opportunity to make us better, we want to hear it

We’re looking for a highly creative, organized Senior Social Media Content Creator to lead day‑to‑day social media execution across Instagram, Facebook, You Tube Reels & Tik Tok. This role will partner with our Senior Social Media Manager to deliver platform‑optimized content that aligns with brand objectives, drives engagement and stays true to REP’s core messaging.

You’re the perfect fit if you’re great at creating punchy, relevant short‑form content, love experimenting with emerging formats like AI, and can balance creativity with data‑driven insights. You have a strong eye for visual storytelling, love experimenting with new ideas, and can balance creativity with data‑driven optimization.

• Own end‑to‑end creation of short‑form, platform‑optimized content (Stories, Reels, Carousels, etc), while staying aligned with REP brand guidelines.
• Ensure all content is optimized for mobile‑first viewing, adheres to best practices and stays ahead of relevant social trends.
• Deliver engaging content that supports audience growth and engagement on core platforms:
  Instagram, Facebook, Tik Tok & You Tube.
• Foster community through engaging content on our private Facebook Group.
• In collaboration with the Partnerships team, support creative input/insight within our influencer briefs to generate UGC content worth sharing & growing our audience on Tik Tok & Instagram.
• Partner with event teams to create on‑the‑ground, engaging content from activations, athlete appearances, and large‑scale events.

• Work closely with the social team & external agency to ensure creative content supports all campaign objectives, KPIs and brand growth.
• Deliver creative ideas during campaign planning sessions, leveraging insights from trends, audience behavior and competitive analysis.
• Partner with cross‑functional teams (product, partnerships/athletes, creative) to translate brand stories into compelling social storytelling.
• Support apparel and Purist content as needed, though equipment focus will always be primary.

• Partner with social team & external agency to review performance metrics, extract insights and refine creative approaches.
• Measure best in class and competitor trends to optimize against best performing…