AI Lead

About REP

REP designs world‑class, innovative gym equipment that is sold around the world, and we are expanding into apparel, supplements, athletes, and events. Founded in 2012 by two brothers who shared a deep passion for fitness, REP grew from selling bumper plates out of a small garage to occupying over 300,000+ square feet of office and distribution space in the USA and internationally.

With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, specializing in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times – featured in Inc. 5000 fastest growing private companies in 2018 and 2021, and voted the best home strength product launch in 2022 by Garage Gym Experiment.

We organize fun challenges and invite fitness superstars to join us, fostering a fun and collaborative work environment. This role is based in our state‑of‑the‑art headquarters with scenic views of the Rocky Mountains, a shared workspace, and a kitchen stocked with healthy snacks, protein powder, and coffee.

We offer a hybrid work environment with a minimum of three days in the office, providing flexibility on which days and hours.

• Think Like a Customer – We empathize with our customers and understand the “why” behind every decision we make.
• Progress not Perfection – We don’t let perfection get in the way of good; we are better today than we were yesterday.
• Positive Attitude – Be a glass‑half‑full kind of person and remember to have fun.
• Teamwork without Ego – We put the team above ourselves; we only win together.
• Take Initiative – We drive momentum; if there is an opportunity to make us better, we want to hear it.

REP is seeking a strategic and hands‑on AI Lead to drive the responsible adoption of artificial intelligence across the organization. This role will serve as both technical implementer and organizational advocate, helping REP identify, prioritize, and deploy AI solutions that improve efficiency, decision‑making, and customer experience.

Reporting to the IT Director, the AI Lead will work cross‑functionally with e‑commerce, operations, warehouse, customer service, and corporate teams across the U.S. and UK/EU. The focus is on practical AI enablement, integration into existing enterprise systems, and change leadership—ensuring AI initiatives deliver measurable business value and are adopted responsibly at scale.

• Develop and maintain a company‑wide AI roadmap aligned with business priorities and IT strategy.
• Identify high‑impact AI use cases across e‑commerce, supply chain, warehousing, customer service, and internal operations.
• Partner with IT leadership to align AI initiatives with data, security, and platform strategies.

• Lead the design, piloting, and deployment of AI solutions integrated into core platforms.
• Evaluate and select third‑party AI tools, platforms, and vendors; manage proof‑of‑concepts and production rollouts.
• Ensure solutions are scalable, secure, and support global operations across U.S. and UK/EU markets.

• Act as an internal champion for AI adoption by educating teams and stakeholders on AI capabilities, limitations, and best practices.
• Partner with business leaders to translate operational challenges into AI‑enabled solutions.
• Drive organizational readiness and adoption through training, documentation, and ongoing support.

• Collaborate with IT and data teams to ensure high‑quality, accessible data for AI use cases.
• Establish AI governance practices addressing security, privacy, compliance, and ethical use—especially for UK/EU data.
• Monitor AI model performance, bias, and risk; implement continuous improvement practices.

• Define KPIs and success metrics for AI initiatives, including ROI, efficiency gains, and adoption.
• Track outcomes, communicate results to leadership, and…