Director, Analytic Consulting

Company Description

Epsilon is seeking a Director, Analytic Consulting to join our Analytics Consulting practice, part of the Analytic Services team. This role provides a clear, strategic, forward‑looking analytics vision that enables effective decision making, improves paid media effectiveness, and delivers measurable business impact for clients.

Epsilon is seeking a Director, Analytic Consulting to join our Analytics Consulting practice, part of the Analytic Services team. This role provides a clear, strategic, forward‑looking analytics vision that enables effective decision making, improves paid media effectiveness, and delivers measurable business impact for clients.

In this role, you will collaborate closely with Data Science, AI, Strategy, Client Services, Product, and Delivery teams to translate complex marketing and media challenges into scalable analytic solutions. You will support consultative client engagements, define measurement approaches for paid and owned channels, and help clients adopt Epsilon’s analytic capabilities, proprietary datasets, cleanroom environments, and media measurement solutions.

The ideal candidate is a highly collaborative, data‑driven, client‑first analytics leader with deep experience in paid media analytics, audience measurement, campaign performance, segmentation, and marketing effectiveness. This individual can design and guide complex analytic solutions, simplify technical concepts for business audiences, and coordinate talented onshore and offshore analytics teams in the execution and delivery of high‑quality client work.

• Serve as a client‑facing analytics lead for paid media measurement, audience analytics, and marketing effectiveness engagements across relationships of varying size and complexity
• Define paid media measurement strategies for brand, performance, and customer‑level campaigns, creating alignment on KPI frameworks, success metrics, and reporting expectations across client and internal collaborators
• Partner with client marketing, media, analytics, and agency teams to interpret results and recommend optimisations across audience, placement, channel, creative, offer, budget allocation, and campaign strategy
• Translate complex methodologies, including experimentation, causal inference, attribution, segmentation, predictive modelling, incrementality, and closed‑loop measurement, into clear, client‑friendly insights and guidance
• Partner cross‑functionally to deliver advanced analytics, machine learning, and AI‑driven solutions that improve marketing effectiveness across paid and owned media channels
• Access and analyse data in Epsilon’s proprietary tools, People Cloud, cleanroom environments, CDPs, and other data platforms to measure audience quality, media exposure, campaign outcomes, online and offline sales impact, and customer behaviour
• Oversee media data readiness, ingestion, and quality requirements to ensure audience and campaign reporting is feasible based on client advertising operations, owned digital ecosystems, and available data assets
• Develop and communicate actionable insights, optimisation recommendations, executive‑ready narratives, and quantifiable business impact to clients and senior collaborators
• Author and contribute to analytic plans, technical requirements, project estimates, statements of work, timelines, deliverables, and resource plans that support successful execution
• Coordinate onshore and offshore analytic consulting, data science, and junior analytics resources in designing, implementing, validating, and delivering end‑to‑end analytics solutions
• Ensure analytical outputs meet quality standards through validation, QA, adherence to methodology standards, defensible interpretation, and…