Principal Analyst, Identity Analytics

See how Epsilon powers connected marketing by unlocking the full potential of data and identity.

Epsilon’s award-winning CORE  solution is the foundation of Epsilon’s industry-leading performance marketing solutions. As a Principal Analyst in Identity Analytics, you will be a senior individual contributor responsible for analytical projects that connect CORE Identity to business value. You will partner closely with Decision Sciences, Product, Engineering, and Data Partnerships to evaluate opportunities, forecast outcomes, and guide strategic decisions.

• Lead evaluation of identity data sources, partnerships, product enhancements, and ecosystem opportunities.
• Forecast the impact of privacy, regulatory, and market changes on identity performance and business outcomes.
• Define KPIs and analytical approaches that connect identity reach, quality, and performance to commercial value.
• Translate complex analytical findings into actionable recommendations for Product, Engineering, Commercial, and executive leaders.
• Lead cross-functional analytical initiatives, proof‑concepts, and measurement improvements.
• Own high‑impact analyses from business question through recommendation and implementation.
• Establish analytical standards, methodologies, and reusable frameworks across Identity Analytics.
• Serve as a subject matter expert on identity within Epsilon and Publicis Groupe.

Profile

• Degree (Master’s preferred) in Marketing, Business, Economics, Mathematics, Statistics, Operations Research, or related field.
• 10+ years of experience in marketing, business, identity, or data analytics.
• Demonstrated ability to influence product strategy and business decisions with data.
• Experience leading complex, cross‑functional initiatives and delivering business impact.
• Ability to manage multiple analytical projects simultaneously and independently.
• Curiosity, initiative, and willingness to learn new technologies and analytical approaches.
• Understanding of Mar Tech, AdTech, and identity ecosystems preferred.

Analytical

• Experience presenting analytical findings and recommendations to non‑analytical partners
• Ability to extract insights from data sets and apply to business problems/decisions
• Sound critical thinking and problem‑solving skills

Technical

• Advanced experience with SQL.
• Demonstrated big data experience.
• Spark, Databricks, Hive, or similar distributed processing environments preferred.
• Familiarity with Python, R, ML, or AI-enabled analytical workflows preferred.

When you join Epsilon, we’ll create something EPIC together.We’re a global leader in data and identity, with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees.

Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Epsilon has five values that define our culture and guide us as we create value for our clients, our people and consumers. We seek candidates who align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection…