Marketing Liaison

Marketing Liaison - Full-Time

LOCATION:
7003 Main Street Stratford, CT

POSITION TYPE:
Full-Time

SHIFT(S):
8am-4pm

BENEFITS:

• Medical, Dental and Vision Insurance
• FSA and HRA with applicable group medical plan
• 401(k) with employer match
• Employer Paid Life Insurance
• Paid Meal Period
• Longevity Awards
• Short & Long-Term Disability
• 8 Paid Holidays
• Paid Time Off (PTO)
• Perfect Attendance
• Employee Assistance Program (EAP)
• Employee Discounts
• Shift Differential for Weekend, Evening & Night Shifts
• Casual Fridays
• Paid Training and Orientation

JOB SUMMARY:

Are you a relationship-driven healthcare marketing professional with a passion for serving the elderly and disabled population? The Marketing Liaison drives patient occupancy by building referral networks with hospitals, physicians, and community partners; managing tours, inquiries, and the admissions process; and implementing marketing plans-including digital outreach and events-to support census goals.

This position ensures seamless patient transitions for residents of both Lord Chamberlain Manor and Lord Chamberlain Nursing and Rehabilitation, while maintaining compliance with all applicable healthcare regulations. The role blends sales, public relations, and operational oversight to support both short-term and long-term resident populations.

RESPONSIBILITIES:

• Referral Development:
  Cultivate strong relationships with hospital discharge planners, social workers, physicians, case managers, and senior centers.
• Marketing Strategy:
  Develop and execute marketing plans, including digital marketing, community outreach, and events, to meet census targets.
• Community Engagement:
  Represent the facility at local events, networking with business leaders and the public to boost visibility.
• Reporting:
  Track inquiry, admission, and census trends, reporting to leadership on performance and market changes.
• Team Collaboration:
  Work closely with clinical and administrative teams to align marketing efforts with facility resources and goals.

SKILLS &

QUALIFICATIONS:

• Industry Knowledge:
  Familiarity with the senior living/healthcare industry, including Medicare/Medicaid regulations.
• Sales Acumen:
  Proven ability to drive sales and achieve occupancy goals.
• Communication:
  Excellent interpersonal, verbal, and written skills for interacting with families, staff, and referral sources.
• Organization:
  Strong ability to manage multiple tasks, prioritize, and work under pressure.
• Compassion: A genuine interest in serving the elderly and disabled population.

TYPICAL DUTIES

• Making daily calls to hospital case managers.
• Meeting with families to explain services.
• Assessing potential patients in hospitals.
• Planning monthly marketing calendars and events.
• Ensuring all required admission documentation (PDPM compliance) is present

ABOUT US:

Ryders Health Management is a family-owned healthcare management company overseeing Skilled Nursing and Rehabilitation Centers. For over 75 years, we have been committed to delivering high-quality, patient-centered care while fostering supportive, team-oriented workplaces for our staff.

OUR CARING COMMUNITY:

Lord Chamberlain is a family-owned skilled nursing campus in Stratford, CT, consisting of two separately licensed facilities under one roof:

• Lord Chamberlain Manor - a 60-bed short-term rehabilitation unit
• Lord Chamberlain Nursing and Rehabilitation - a 190-bed skilled nursing facility serving both short- and long-term residents

As part of the Ryders Health family, you'll be supported by decades of experience, strong leadership, and staffing ratios that exceed industry standards.

Come join our compassionate, dedicated team of professionals!

EQUAL OPPORTUNITY EMPLOYER STATEMENT:

We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.