Audience Marketing Manager; Services and Distribution

Position: Audience Marketing Manager (Services and Distribution)
Why UKGAt UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries.

That’s what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters — and so do you.

About the team Our Industry Marketing team shapes UKG’s go-to-market strategies for our key industries. You’ll join a collaborative group that partners across Marketing, Sales, Product, and Customer success to translate market insights into programs that drive awareness and revenue. We bring deep industry expertise together with customer storytelling to show how UKG helps organizations transform their workforce experiences. About the role In this role, you’ll help shape marketing strategy and execution for service-led, distribution-intensive, and distributed-workforce organizations.

You’ll translate market research, customer insights, operational priorities, and performance data into audience strategies, compelling messaging, and sales-ready content.

You’ll work across a matrixed organization to connect marketing engagement to pipeline and revenue. You’ll also represent the organization in internal presentations, customer discussions, webinars, and industry forums.

Key responsibilities:

Develop audience strategies, messaging, and sales-ready content that support measurable business outcomes.

Translate complex workforce, service, distribution, and operations topics into clear, compelling stories for business audiences.

Partner with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams.

Apply a strong understanding of B2B buyer journeys, buying groups, account-based marketing, and campaign activation.

Synthesize market research, customer insights, operational detail, and performance data into clear recommendations.

Create vertical campaigns, thought leadership, field and event content, executive communications, customer stories, and sales enablement materials.

Support messaging and content across service-led, distribution-intensive, and distributed-workforce customer segments.

Use digital performance data, customer relationship management (CRM) insights, marketing automation data, and content governance practices to improve effectiveness.

Represent the organization credibly in internal presentations, customer discussions, webinars, and industry forums.

About you You’re a strategic, collaborative marketer who can move comfortably between audience strategy, content development, and go-to-market execution. You bring strong communication skills, sound business judgment, and the ability to turn complex information into clear recommendations and compelling stories.

Basic qualifications:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
6+ years of relevant experience in B2B marketing, industry marketing, audience marketing, product or portfolio marketing, content strategy, demand generation, or integrated go-to-market marketing.

Proven ability to independently develop audience strategy, messaging, and sales-ready content that supports measurable business outcomes.

Experience partnering with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams in a matrixed organization.

Strong understanding of B2B buyer journeys, buying groups, account-based…