Audience Marketing Manager; Retail

Position: Audience Marketing Manager (Retail)
Why UKG At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries.

That’s what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters — and so do you.

About the team Our Industry Marketing team shapes UKG’s go-to-market strategies for our key industries. You’ll join a collaborative group that partners across Marketing, Sales, Product, and Customer success to translate market insights into programs that drive awareness and revenue. We bring deep industry expertise together with customer storytelling to show how UKG helps organizations transform their workforce experiences.

About the role As a Retail Industry Marketing Manager, you’ll lead the audience and messaging strategy that helps UKG connect with retail leaders. You’ll define who we target, how we reach them, and what we say—translating retail challenges into measurable customer outcomes. You’ll partner closely with stakeholders across Marketing, Sales, Enablement, and Value Engineering to create compelling content and drive aligned go‑to‑market execution.

Key responsibilities:

Define priority retail segments, buyer roles, use cases, buying triggers, and customer journeys—with emphasis on HR, payroll, workforce management, store operations, labor planning, finance, IT, and executive stakeholders.

Develop positioning and messaging that connect retail challenges to outcomes in labor optimization, scheduling agility, employee retention, manager productivity, compliance, operational consistency, customer experience, and business growth.

Monitor retail trends, customer needs, competitor narratives, and field feedback to identify new opportunities and ensure messaging stays relevant and actionable.

Create audience activation briefs clarifying target segments, business problems, story angles, key evidence, and go‑to‑market recommendations.

Produce customer‑focused content such as thought leadership, solution stories, campaigns, presentations, talk tracks, webinars, and event messaging.

Partner with internal teams to activate customer stories, outcome data, and proof points that demonstrate value and differentiation.

Translate retail insights and messaging into integrated programs across campaigns, account‑based marketing (ABM), business development (BDR) outreach, field marketing, digital experiences, events, and sales plays.

Collaborate with cross‑functional partners to connect strategy to execution and ensure consistent storytelling across all channels.

About you You’re a strategic marketer who understands how to bring industry insights to life through clear storytelling. You’re comfortable operating in a matrixed environment, balancing strategic planning with hands‑on content execution. You’re curious, collaborative, and energized by translating complex retail and workforce topics into messages that move audiences to action.

Basic qualifications:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
6+ years of experience in B2B marketing, industry or audience marketing, product or portfolio marketing, content strategy, demand generation, or integrated go‑to‑market marketing.

Proven ability to develop audience strategies, messaging frameworks, and sales‑ready content that support business goals.

Experience partnering with Sales, Marketing, Creative, and…