CDP & Marketing Data Lead, Audience Strategy
Listed on 2026-10-06
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IT/Tech
Digital Marketing -
Marketing / Advertising / PR
Digital Marketing, Marketing Management
Citizens Bank is seeking a Marketing Data & Audiences Lead to define and execute an enterprise marketing data strategy, CDP selection, and audience activation across channels. You will lead a team delivering data products, governance, and scalable activation to improve customer acquisition, personalization, and measurable business outcomes.
The role partners across Marketing, Engineering, Analytics, and Risk to establish the vision, roadmap, and operating model required to transform how Citizens
Are you ready to take on the CDP & Marketing Data Lead, Audience Strategy role at Citizens Bank?
This opportunity is part of our work in Marketing & Media, IT & Technology.
The advertised compensation is 197..
We aim to respond to suitable candidates as soon as possible.
Full responsibilities and requirements are described in the listing above.
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