Marketing Manager, B-to-B, Customer Energy Solutions; Hybrid

Eversource will not offer immigration-related sponsorship for this position (e.g., H-1B, O-1, J-1, TN, E-3, etc.). Applicants requiring visa sponsorship to start employment with Eversource will not be considered.

The Commercial & Industrial (C&I) Marketing Manager is responsible for leading and executing marketing strategies, campaigns, outreach, and engagement initiatives within the Energy Efficiency / Electric Mobility / Active Demand Response (EE/EV/ADR) department across the company’s three operating states (Connecticut, Massachusetts, and New Hampshire). This role ensures consistency with business branding and objectives while executing projects that align with corporate principles.

The Manager works closely with internal stakeholders, business and sales management, and the marketing outreach and communications team.
The role can be based in Westwood, MA, Berlin, CT, or Manchester, NH.

The C&I Marketing Manager leads all B2B marketing efforts related to EE/EV/ADR programs, developing and executing integrated marketing strategies designed to increase awareness, engagement, and customer participation.

The Manager collaborates with the equivalent leader responsible for Residential marketing and works closely with the PR/Thought Leadership Supervisor to ensure integrated marketing, communications, outreach, and customer engagement strategies.

Reports to the Director of Marketing Communications.

• Leads and collaborates with the marketing team to develop and execute C&I marketing plans and campaigns.
• Develops and implements marketing strategies for B2B EE/EV/ADR initiatives.
• Develops and coordinates targeted outreach and engagement plans to increase awareness of EE/EV/ADR solutions and enhance customer interaction.
• Develops marketing strategies and campaigns designed to drive customer participation and achieve business and program objectives.
• Works with internal stakeholders, business and sales management, and external partners to identify customer needs, develop marketing opportunities, and execute integrated campaigns.
• Coordinates with internal and external partners, including copywriters, graphic designers, photographers, advertising agencies, and other vendors.
• Ensures alignment of key marketing strategies with overall business objectives, brand standards, and customer needs.
• Develops and supervises marketing plans, ensuring they meet performance goals, budgets, and timelines.
• Leads marketing partnerships and events, managing execution for conferences, sponsor ships, trade associations, and other customer engagement opportunities.
• Supervises the writing and editing process of multi-year business plans related to C&I program initiatives.
• Maintains marketing calendars and budgets, ensuring timely execution of campaigns.
• Analyzes marketing research and campaign performance, providing recommendations for improvements and identifying opportunities to optimize customer engagement.
• Develops and evaluates advertising plans, targeting strategies, message testing, and other marketing tactics.
• Analyzes campaign results and return on investment to inform future marketing strategies and budget decisions.
• Represents EE/EV/ADR at industry conferences, trade associations, customer events, and other engagements as appropriate.

• Must be enthusiastic, a quick-learner and eager
• Expert-level use of Microsoft Office;
  Word, Excel and Power Point
• Ability to work independently and as part of a team
• Self-starter with strong desire to learn
• Results-driven, self-starter with the ability to handle multiple priorities in a fast-paced environment
• Detail oriented
• Excellent time management and organizational skills
• Excellent written,…