JBR - Business Development Digital Marketing Manager

Overview

Alera Group is looking for a Business Development Digital Marketing Manager. We are seeking highly motivated colleagues who bring experience and enthusiasm to our team – joining us may be the perfect fit for you!

Alera Group was founded in 2017 and has grown to become the 14th largest broker of US business. We are passionate about our clients’ success in the areas of Employee Benefits, Property and Casualty Insurance, Retirement Plan Services, and Wealth Services. With a network of offices nationwide, our commitment to collaboration allows us to offer national resources combined with local service.

• Develop and execute multi-channel digital marketing strategies—including email, paid search, display, and social media—to drive client acquisition and optimize campaign performance through A/B testing and analytics

• Oversee website and landing page optimization for SEO and conversions while managing multiple concurrent marketing projects using structured project management methodologies

• Lead and mentor the Digital Marketing Team, delegating tasks effectively, fostering collaboration, and ensuring accountability for project and campaign outcomes

• 5+ years of digital marketing experience and 3+ years managing teams, with a proven track record of delivering measurable campaign success across SEO, SEM, email, social media, and marketing automation

• Proficiency with analytics tools (Google Analytics, social media analytics, CRM platforms), with experience in Pardot and Salesforce considered a plus

• Strong communication, organizational, and project management skills, with the ability to manage multiple priorities; bachelor’s degree required, financial services experience a plus

This job is expected to be performed on-site in the office.

Alera Group offers comprehensive benefits to our colleagues, including medical, dental, life and disability insurance, 401k, generous paid time off and much more.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other protected class.

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