Brand Manager

SERB is a fast-growing global specialty pharma company designed to address rare and urgent conditions by delivering life‑saving medicines when time and complexity leave no room for failure.

Job Requisition

Department: 803 S&M – Marketing (803)

Category:
Commercial – Marketing

Location:

Weybridge

Date: 8 Jun 2026

Critical Needs. Immediate Action

With global operations spanning more than 100 countries, SERB serves patients and clinicians by ensuring that its 70+ life‑saving medicines reach those who need them – with urgency and reliability. Beyond hospitals, SERB supports first responders, public health agencies, and defence organizations through its broad portfolio of antidotes and deep expertise in emergency preparedness and stockpiles.

Having the right culture is as important to us as having the right portfolio. We are guided by our three core values:

• Patients First – Patients are not a concept. They are why we act, especially when time matters most.
• Impact Focused – We are agile, entrepreneurial, and disciplined – working smart and learning continuously to deliver results that matter, with the consistency, quality, and trust that critical care demands.
• Team Powered – We go the extra mile – together – because our shared commitment drives extraordinary outcomes.

The Brand Manager will be responsible for the development, successful implementation, and execution of the marketing strategy for their designated brands within the portfolio while contributing to and influencing all facets of sales and marketing within the commercial department, including but not limited to forecasting, sales materials and training, pricing, materials management and new product development. All materials, both internal and external, must be compliant with applicable guidelines, in particular ABPI and ABHI guidelines.

• Develop, implement, and execute defined marketing plans for designated brands with awareness and input to the broader portfolio to drive maximum revenue.
• Product life‑cycle management – focus on Neurology, Rare Disease (Epilepsy), Surgical, and CBRN (Chemical, Biological, Radiological, and Nuclear) products.
• Translate the strategic plan into annual operating and business plans, supported by approved budgets, to deliver agreed business goals.
• Work with the Marketing Manager in developing and executing communication initiatives for all products.
• Manage P&L for assigned brands to ensure costs are within the agreed budget/allocated spend.
• Continuously update knowledge on the products, competitors and relevant therapeutic areas.
• Maintain personal knowledge of industry, market and environmental changes that may impact the business and implement appropriate actions.
• Manage relationships with third parties including media partners, creative services, digital services, photography, print and customer marketing teams.
• Develop and strengthen relationships with key external stakeholders (e.g., KOLs, pharmacists, suppliers, and partners) to better understand their needs, market issues and opportunities.

• Ensure training for designated brands for the UK teams as required.
• Develop and maintain key internal relationships (e.g., medical, regulatory, sales force and sales force management) to ensure brand success.
• Effectively communicate clear objectives, key strategies and messages to Regional Account Managers.
• Support the development of programmes for market access to drive growth at national, regional and local levels (e.g., formulary adoption).
• Support national and international KOL development.
• Prepare advertising and promotional materials in collaboration with the EEA partners as appropriate and within budget.
• Provide and deliver product training to the sales teams as needed.
• Ensure all external customer/website/patient materials and communications are compliant with the relevant Code of Practice, ABPI or ABHI, in conjunction with medical colleagues.

• Support the Marketing Manager in implementing the development roadmap for all customer‑facing digital products globally (website and app) to support strategic goals, business growth and meet customer needs.
• Ensur…