Data Analyst

Data Analyst

Location:
Weybridge, Surrey, United Kingdom

As the Data Analyst, you will be responsible for delivering insight that drives improvements across the full commercial ecosystem spanning customer experience, retailer investment effectiveness, marketing and sales performance, and the broader post‑purchase, onboarding and promotional landscape.

A core part of your remit will be the design, build and ongoing management of a marketing and sales performance dashboard, underpinned by Google Big Query and delivered in Looker Studio. This will serve as a critical decision‑making tool for marketing, e‑commerce, retail and CX teams surfacing insight such as campaign uplift, halo effects, retailer investment impact and share performance across products and markets.

Alongside this, you will analyse customer journeys, benchmark competitors, oversee content performance and support the planning and execution of onboarding and e‑commerce promotions using platforms like GWI to create digital personas and audience profiles.

You will collaborate closely with CX, marketing, product and e‑commerce teams as well as HQ and local market stakeholders to ensure insight informs decisions at every stage.

This role requires strong analytical capability, expertise in data modelling and SQL, and the ability to translate complex commercial questions into dashboard logic and actionable recommendations.

• Design, build and maintain a marketing and sales performance dashboard in Looker Studio, underpinned by Big Query, combining sell‑out sales data, market volume and share data, and campaign activity logs.
• Define the underlying data model, transform source files and design the reporting layer to support consistent, scalable KPI delivery.
• Identify and quantify the impact of retailer investment, including uplift in sales and market share during campaign periods.
• Analyse correlations between campaign activity and commercial performance to determine which marketing levers are most effective.
• Measure and report on halo effects across products and retailers resulting from promotional and campaign activity.
• Define and calculate key performance metrics including uplift, baseline, market share, activity intensity and halo effects.
• Work with GFK or other syndicated market data sources to enrich performance analysis with market volume and share context.

• Conduct analysis of the current customer experience, including user behaviour, content and campaign performance and conversion pathways.
• Benchmark key customer journeys against competitor websites to identify gaps and opportunities.
• Provide regular insight into paid promotions, post‑purchase experience and customer satisfaction trends.
• Support planning, optimisation and operational management of post‑purchase and onboarding experience.
• Analyse content utilisation, engagement and drop‑off points, and recommend enhancements.
• Collaborate with HQ and local teams on onboarding content production and implementation.
• Support feature management including evaluation, testing performance and monitoring adoption, with ongoing analysis of content effectiveness and customer experience updates.
• Build and maintain dashboards, reports and ad hoc analyses across customer experience, onboarding, e‑commerce, retail performance and promotion activity.
• Translate data into clear insights that guide decision‑making within marketing, CX, digital and commercial teams.
• Present findings clearly to stakeholders at all levels, ensuring insight is embedded in planning and operational processes.
• Use platforms like GWI to build digital personas and audience profiles that support broader marketing planning.

• Proven experience as a data or insight analyst within digital, e‑commerce, retail, marketing or agency environments.
• Strong proficiency in Google Big Query and advanced SQL, including data modelling and reporting layer design.
• Hands‑on experience building dashboards in Looker Studio, with a clear understanding of how to structure underlying data models for robust, scalable dashboard performance.
• Demonstrable experience…