Product Marketing Manager

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations.

Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

• Build up target audience understanding and define their needs, wants, and local preferences
• Define brand and product value positioning through comprehensive analysis of product benefits and competitor positioning
• Build up marketing message houses to be clear on tagline, hierarchy of message, and reason to buy
• Analyse marketing performance by consumer experience journey and set up the strategic direction in terms of focused marketing channel and decide budget allocation
• Work with other marketing teams to plan the effective and efficient communication channel to achieve the target KPIs and business goal
• Accountability for the project, deadlines, and budget management
• Manage key KPIs, track monthly, and set up action plans when necessary

• Liaise with the sales team & product team to understand business strategy and product line-up strategy
• Create and develop localised message and assets in compliance with the global brand guideline
• Conduct regular meetings with stakeholders to check progress of product launches and run the campaigns
• Play the role as a project manager of the product launch process, which starts 7 months before the target launch date
• Liaise with HQ, sales team, and product team to meet critical timelines throughout the launch cycle
• Manage PDP (Product Detail Page) creation and PIM system operations for

• Be in a leading position on various projects led by local or head office and proceed the project in a timely manner
• Collaboratively work with the marketing agency to deliver strategy and help them design activities to meet the purpose successfully
• Brief and deliver consistency of creative and messaging across all channels
• Manage relationship with the agency for campaign progress checks, stock verification, and scope of work setup
• Acquire final reports and provide data analysis feedback to stakeholders.
• Support localisation of various assets to deliver marketing messages effectively for all touch points
• Support consumer review campaigns: identify new models, budget & voucher code discussions, and campaign operation & management

• Set up the partnership strategy and plan for the year
• Collaborate with brand partners on activations that allow us to maximise brand exposure and gain new potential customers
• Manage relationship with partners and liaise with the internal team and partners’ team to work together
• Manage overall projects, decide schemes of promotion & timeline, and set up consumer experience of the promotion claim
• Operate the promotion and follow up the progress
• Data analysis with final results presentation

• Understand business objective and role of events.
• Find suitable events (with analysis of pros & cons)
• Discussion of workscope, and arrangement of all function and project planning
• Set-up schedule, breakdown, product delivery to venue/arrangement, food/coffee coordination
• Event merchandising, offline-to-online integration, and event agendas
• Creating contents for events, posting social updates, sending thank-you emails

• Track key KPIs monthly and establish corrective action plans when needed
• Optimize channel-level budget allocation and deliver ROI insights

• Bachelor's degree or higher in…