Sales Development Manager - South West & South Wales; Mat Cover

Journey With Us!

Combine your career goals and sense of adventure by joining our ambitious team of Sales Development Managers, on a 9-12 months' contract.

Royal Caribbean Group is the world’s largest cruise line, and it couldn’t be a more exciting time to join a global business that is blazing a trail in the travel industry right now.

We are at the forefront of the industry. The work that we do is exciting, challenging, and innovative. You will get to work both independently and as part of a collaborative and dynamic sales team. We are passionate, we are innovative, and we are unstoppable!

This field-based role is responsible for managing sales development, account management, trade engagement and brand activation for a geographical territory in the UK. Ensuring the strategy for the territory is flawlessly executed and that performance is maximised through excellent communication, brand representation and follow up.

Spending up to 4 days “on the road” to support and engage a portfolio of trade customers, this role requires excellent interpersonal and communication skills and the ability to work with a large number of stakeholders. Occasional evening and weekend working will be required.

This role covers the South West and South Wales, therefore you must be located within the territory, ideally near Bristol or Cardiff.

• Act as an ambassador for Royal Caribbean and demonstrate an exceptional level of product / sector knowledge ensuring the brand has an extremely high profile across travel retail and homeworking
• Develop and nurture relationships with retail and homeworking contacts and business influencers, with the goal of gaining greater share of voice and to build positive partnerships
• Develop a deep understanding of regional account mix, challenges and opportunities so that communication, activity and interactions are relevant and productive
• Set clear SMART objectives for all visits and meetings to ensure effective use of time
• Own regional relationships across Trade Partner organisation (such as Regional Cruise Experts) to ensure brand engagement, education, sales plan implementation and awareness
• Drive participation in the corporate trade incentive programme ‘Upper Deck’, identifying and following up on minimum engagement targets
• Develop a training plan alongside Training Manager EMEA for accounts that recognises specific business needs, identifying and following up on minimum engagement levels
• Work with the Senior Strategic Sales Manager to prepare and host successful customer educational events/trips i.e seminar at sea, ship launches/visits, conferences, cruise shows, etc. as required, with targeted sales performance post the event to ensure return on investment
• Leverage social media to maximise engagement with trade agents

• Arrange and attend monthly/quarterly sales meetings with stakeholder relevant to the account mix (i.e Regional Sales Managers/Key homeworkers/consortia members) to plan targeted activity including engagement and training opportunities
• Develop and implement annual, quarterly and monthly sales plans, ensuring the plan will drive achievement of all key metrics across the territory
• Analyse weekly, monthly and quarterly account activity and performance, spotting opportunities to improve performance and put in place tangible, measurable action plans that drive results
• Develop effective Coop marketing plans with regional accounts that will drive mutual return on investment
• Monitor and report all holiday competitor activity, pricing and marketing relevant to account mix
• Provide store visit reports and follow up consistently on the actions set using the CRM app

• Spend up to 80% of time interacting with retail stores, homeworkers and regional accounts face to face and 20% of time building plans, course correcting and following up on opportunities
• Ensure that agreed sales and marketing activity is implemented, tracked through the toolkit to ensure full compliance to brand guidelines, and the success of all activity is tracked and monitored to assess ROI
• Work with…