Manager, Strategic Accts CEL

Overview

Journey with us!Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group
. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Royal Caribbean Group’s Celebrity Cruises Team has an exciting career opportunity for a full time Manager, Strategic Accounts.

This position will be working onsite from Weybridge, UK.

The primary purpose of this role is to own and manage a portfolio of key accounts, influencing internal and external stakeholders through building key relationships and ensuring that APD, revenue and guest targets are exceeded at optimal cost of acquisition. The role will be responsible for developing a fully integrated strategic sales and marketing annual plan for own accounts, and then converting the strategy into targeted activity.

This role will support the Head of Sales with the execution of the distribution strategy and ensure correct investment decisions are made. Responsibility includes supporting strategic and key partners and producing annual destination plans with alignment to the booking curve

• Ensure the right amount of time is dedicated to support the strategic partners with an execution plan.
• Analyze account profitability and opportunity and ensure that the distribution strategy is driving optimal return on investment.
• Responsible for analyzing the weekly stats for your territory by account and providing robust market insights.
• Implementation, development, and management of the sales strategy for new business opportunities within your territory.
• To develop annual and quarterly sales plan for your accounts, ensuring the plans are relevant and will drive improvement on profit and APD, using the SPARK sales academy tools & techniques to formulate robust plans.
• Be the face of Celebrity Cruises, with face-to-face visits, meetings and floor-walking within own accounts.
• Develop a targeted contact strategy that enables you to the focus of delivering higher APD’s.
• Develop key relationships within your account portfolio with key decision makers and influencers.
• Build solid relationships with top sellers to ensure Celebrity Cruises remains forefront of mind, whilst seeking new opportunities with other sellers to build volume.
• To motivate and ensure your partners are engaged with our trade loyalty program Celebrity Rewards.
• Work with the Training Manager to ensure effective implementation of Celebrity Passport training program and attendance of seminars at sea and face to face / virtual training events amongst the accounts.
• To use the sales management tools available, in particular automation tools to ensure effective and efficient communication and account management.
• Drive sales and engagement within own accounts via use of technology including (but not limited to) social media, virtual meetings, salesforce and telephone calls.
• Implement both product and automation training to ensure awareness of all products.
• Responsible for effective management of co-op budget for the accounts and monitoring and reporting on the ROI.
• Effective implementation and communication of commercial terms ensuring all paperwork post negotiations are delivered in a timely fashion.
• Responsible for competitive intelligence gathering and provide recommendation to the organization.
• Work with the Marketing team and Trade Marketing Manager to ensure that Celebrity Cruises are well represented in all activity.
• Prepare and host client educational trips, i.e., Seminars at Sea, Ship Launches, and Ship Visits etc with targeted follow-up to ensure robust ROI.
• Act as Ambassador for Celebrity Cruises at key trade and consumer events.
• Implement successful consumer events, digitally or face to face, as…