Administrative Programming and Marketing Manager Play Group Theatre

The Play Group Theatre
White Plains, NY
US

Jill Abusch

The Play Group Theatre | White Plains, NY

The Play Group Theatre (PGT) is a nonprofit theatre in downtown White Plains that has been a creative home for young artists since 1995. PGT has served thousands of students through classes, school residencies, summer camps and performance programs in its state of the art facility. It's known for artistic rigor, student centered teaching and a community where every young person belongs.

PGT is entering a period of growth, and this role leads it. The Programming and Marketing Manager builds PGT's education programs, brings in the students and families who fill them and tells PGT's story across the region. You'll have real room to innovate and help shape the voice of a beloved cultural organization.

About 60% of the role focuses on programs and partnerships and about 40% on marketing and communications. You'll report to the Executive Director and work closely with the Artistic Director and the operations and production teams. Teaching isn't part of the role, but you'll be on site during programming, including some evenings and weekends.

Location:

On site at PGT's facility in downtown White Plains, NY

Schedule:

Full time, exempt; some evenings and weekends during programming

• Grow enrollment and revenue across on site classes, summer camps, in school residencies and special projects
• Develop and launch new programs
• Oversee program scheduling, registration and logistics
• Support PGT's teaching artists and ensure consistent, high quality instruction across programs
• Manage the education budget in partnership with the Operations Manager and Artistic Director
• Track program outcomes and family feedback and use them to strengthen programs

• Serve as the primary contact for partner schools and community organizations, including program design and contracts
• Build new partnerships that expand access, including PGT's Sensory Friendly Performances and Arts in Education program
• Engage PGT's broader community of families, alumni, local businesses and civic leaders

• Plan and execute year round campaigns for classes, camps, productions and events
• Manage PGT's social media, email marketing and website content
• Design compelling visual and written content and maintain a consistent brand
• Produce digital and print advertising, flyers, posters and playbills
• Oversee student interns who contribute to content creation
• Manage press releases and local media relations
• Track marketing performance and refine strategy based on results

• Provide program data, impact stories and written content for grant proposals, reports and donor communications
• Share regular program updates with staff, the board and funders

You're a values driven leader who believes theatre can change young lives. You advocate for young people, build trust with families and colleagues and turn ideas into action with care. You thrive in a creative, busy building full of kids and bring warmth, energy and follow through to everything you do.

• Five or more years of combined experience in arts education program management and marketing, with meaningful experience in both
• A proven record of growing enrollment, participation or revenue
• Experience building and sustaining school or community partnerships
• Hands on experience managing social media and email marketing
• Strong graphic design and writing skills, with proficiency in Canva or similar design tools
• Experience managing a program or departmental budget
• A demonstrated commitment to equity, inclusion and accessible arts programming
• Excellent organization and the ability to manage multiple priorities in a busy, kid filled environment

• Experience as a teaching artist or classroom educator
• Understanding of youth theatre best practices
• Grant writing experience
• Familiarity with Westchester's schools and cultural community
• Experience with Constant Contact, Buffer, website editing or video editing
• Bachelor's degree or equivalent experience; an advanced degree in arts administration or arts education is a plus

The salary range for this full time, exempt position is $66,500 to $75,000, based on experience. Benefits include:

• Generous paid time off and holidays
• Health insurance
• Long term disability insurance
• Optional SIMPLE IRA…