Brand Strategist

Vice President Brand Strategist At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.

We’re seeking a future team member for the role of Vice President, Marketing & Communications to join our Marketing team. This role location is New York, NY In this role, you’ll make an impact in the following ways:
Develop and execute comprehensive marketing strategies by leveraging industry knowledge and data-driven insights to enhance BNY's brand presence. Collaborate with cross-functional teams to ensure alignment of marketing initiatives with business objectives, demonstrating expertise in integrated marketing communications. Lead the creation of compelling content and communication materials that resonate with target audiences, by applying advanced marketing techniques and tools. Evaluate and measure the effectiveness of marketing campaigns and initiatives to ensure continuous improvement and achievement of key performance indicators.

To be successful in this role, we’re seeking the following:
Bachelor’s degree in Marketing, Communications, or a related field. Advanced degree preferred. Typically 5-12+ years of experience. Experience in the securities or financial services industry is preferred. Strong strategic thinking and analytical skills, with a proven ability to translate data into actionable marketing strategies. Excellent communication and interpersonal skills, essential for effective collaboration and stakeholder engagement. Proficiency in leveraging digital marketing tools and platforms to drive brand growth and engagement.

At BNY, our culture speaks for itself, check out the latest BNY news at: BNY Newsroom BNY Linked In

Here’s a few of our recent awards:
America’s Most Innovative Companies, Fortune, 2025 World’s Most Admired Companies, Fortune 2025 “Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits and Rewards: BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter BNY assesses market data to ensure a competitive compensation package for our employees.

The base salary for this position is expected to be between $68,000 and $86,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.

This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or i