Senior Manager Digital Sales

Position: Allstate Senior Manager Digital Sales
Lead the Digital Shop & Buy strategy at Allstate with a focus on growth and optimization. This hybrid role demands expertise in digital sales, analytics, and cross-functional collaboration to enhance customer journeys.

As a Senior Manager at Allstate, you will be the owner of the digital sales channel, responsible for driving business performance, defining strategic priorities, and optimizing the customer experience. This role involves close collaboration with teams in Product, Marketing, and Technology to improve sales capabilities and outcomes.

Key Responsibilities:

• Define and lead the digital sales strategy and roadmap

• Own digital channel performance via KPI governance

• Utilize data analytics to inform optimization efforts

• Influence cross-functional teams for initiative alignment

• Coach and build the digital sales team for future success

Requirements:

• 10+ years of digital sales and e-commerce experience

• Proven track record in channel management and strategy

• Experience in analytics, customer journey optimization

• Strong presentation skills to senior stakeholders

• Leadership experience in complex environments

This role combines strategic leadership and performance optimization in digital sales.
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