Marketing Automation & CRM Specialist

Benefits:

• 401(k)
• 401(k) matching
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Vision insurance

We’re seeking a Marketing Automation & CRM Specialist with strong expertise in Hub Spot to drive email, SMS, and landing page campaigns, while supporting CRM and analytics needs across the business. This role blends hands‑on campaign execution with data‑driven analysis and optimization.

• Own Hub Spot marketing automation: email, SMS, workflows, and landing pages
• Build segmented campaigns, nurture workflows, and lead scoring models.
• Maintain database hygiene, segmentation, and compliance (CAN‑SPAM, SMS opt‑in, etc.)
• Collaborate with the design team or use Hub Spot templates to create polished, responsive assets.
• Report on campaign metrics (open rate, CTR, conversions, ROI) and recommend optimizations
• Integrate Hub Spot with CRM and website platforms; troubleshoot issues and manage vendor integrations.
• Stay up to date on Hub Spot certifications, features, and best practices

• Run A/B tests on subject lines, landing page layouts, and CTAs for optimization.
• Assist with conversion rate optimization (CRO) and funnel analysis.
• Provide input on scalable processes and automation improvements as the company grows.
• Support content and creative development (email copywriting, light design in Canva/Adobe)

• Hub Spot Marketing Software Certification (required)
• 2‑5 years of experience in CRM/marketing automation (Hub Spot strongly preferred)
• Strong analytical and reporting skills
• HTML/CSS knowledge for email and landing page tweaks is a plus
• Experience with SMS platforms and compliance best practices
• Strong copywriting skills for emails and landing pages
• Familiarity with A/B testing and CRO strategies