Strategies Analyst

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1 day ago Be among the first 25 applicants

Join to apply for the Growth Strategies Analyst role at Meritrust Credit Union

This range is provided by Meritrust Credit Union. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$67,429.00/yr - $84,287.00/yr

The Growth Strategies Analyst plays a pivotal role in supporting strategic growth initiatives contributing to the credit union’s revenue and growth. Using data‑driven insights, the analyst will attract new members, enhance member engagement, and foster member loyalty with a focus on deposit growth. The role involves analyzing market trends, member data, and financial performance to identify opportunities for engagement and increased profitability of the credit union.

• Define and segment the target audience based on demographics, behaviors, and preferences to tailor acquisition and engagement strategies.
• Identify and target high‑value member segments using the Wharton customer‑centricity model.
• Develop and implement various lead generation tactics such as content marketing, social media outreach, and paid advertising to attract new members.
• Analyze and optimize the sales funnel to improve conversion rates at each stage, from initial awareness to final purchase.
• Utilize data analytics to track the effectiveness of member acquisition and engagement efforts, measuring KPIs such as cost per acquisition, engagement score, and return on investment.
• Track and analyze marketing campaign performance.
• Work closely with marketing to ensure alignment in messaging and strategies, leveraging marketing campaigns to drive new member acquisitions and engagement.
• Continuously gather insights into customer preferences, behaviors, and pain points to tailor engagement strategies.
• Implement behavioral targeting techniques to engage members based on their online actions such as website visits, abandoned carts, and previous purchases.
• Create detailed maps of the customer journey to understand the various touchpoints and interactions customers have with the brand, helping to personalize the experience at each stage.
• Design loyalty programs that reward members for their engagement and purchases, personalizing these rewards based on desired member behaviors.
• Ensure consistent and cohesive engagement across various channels such as email, social media, and live chat to meet members where they are.
• Foster a sense of community among members through forums, social media groups, and events, encouraging interaction and peer support.
• Track KPIs related to member engagement and loyalty.
• Research and analyze customer attrition to understand the forces that cause members to leave the credit union and propose strategies to decrease erosion of the customer base.
• Research best practices, analytical playbooks, case studies, and innovative approaches to become an industry thought leader and advise leadership on how consumers shop for products online.
• Gather and analyze data on local market conditions, competitor strategies, and industry trends to inform growth opportunities.
• Analyze member behavior and preferences to support customer relationship management.

Entry level

Full‑time

Business Development and Sales

Banking

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