Chief Marketing Officer

McCurdy Real Estate & Auction is seeking a full‑time, on‑site Chief Marketing Officer (CMO) who can take McCurdy to its next level of growth by leading our marketing strategy for real estate, brand awareness, digital campaigns, seller acquisition, and buyer engagement. This role will be central to scaling our pipeline of inventory, elevating our brand profile, and ensuring we continue to set the gold standard in real estate marketing and the auction industry.

This isn’t a maintenance role, it’s a builder’s role. You’ll be a strategic operator, team leader, brand steward, and campaign architect working alongside our CEO and executive team. You will lead a high‑performing marketing department to drive comprehensive marketing strategy and execution. This individual must be a strategic thinker, creative problem‑solver, and proven leader with a passion for marketing. The ideal candidate thrives in a fast‑paced environment, can confidently navigate rapidly shifting priorities and constructive feedback, and consistently delivers high‑quality, deadline‑driven work.

The role focuses on team leadership, brand development, strategic market analysis, and cross‑channel campaign oversight to generate leads and position McCurdy as a market leader in the real estate and auction industry.

• Develop and lead the company‑wide marketing strategy across all segments of the business including residential, premier residential, commercial, farm & ranch, personal property auctions, and benefit auctions.
• Implement the annual marketing plan including budget, objectives, strategies, and tactics to drive leads and achieve business goals.
• Grow the seller pipeline through channel marketing, agent partnerships, events, and performance campaigns.
• Expand McCurdy’s buyer base beyond Wichita and south‐central Kansas through geographic targeting, audience segmentation, and digital demand generation.

• Lead the strategic planning and execution of integrated marketing campaigns across various channels including digital platforms, print media, social media, and industry publications.
• Own and evolve the McCurdy brand voice across platforms, events, and markets.
• Oversee creative direction for video, social, listings, property storytelling, and high‑end benefit auction materials.
• Recommend and test innovative marketing tactics, partnerships, and channels that position McCurdy as an industry leader.
• Guide visual and messaging consistency across all media.

• Conduct comprehensive market research and translate findings into strategic initiatives that support business development and achieve broad financial growth.
• Build reporting dashboards to track cost‑per‑consignment, cost‑per‑bidder, traffic sources, and campaign ROI.
• Manage budgets, negotiate vendor contracts, and ensure optimal resource allocation across all marketing initiatives.
• Partner with the tech team to integrate marketing data with CRM and auction platforms.
• Introduce marketing automation and lead scoring workflows to support agent outreach and pipeline conversion.
• Measure and analyze campaign performance by tracking ROI and KPIs to guide initiatives, and present results back to executive leadership to inform future strategies.

• Manage and mentor an eight‑person marketing team and work closely with a five‑person technology team, ensuring effective collaboration and professional growth.
• Recruit new talent in creative, content, or data as needed.
• Foster a high‑performance, idea‑driven culture focused on results and continuous learning.
• Represent McCurdy at industry events (e.g., National Auction Association), charity galas, and strategic partnerships.
• Lead PR, earned media, and awards submissions to elevate our authority and visibility.
• Partner with benefit auction clients to maximize fundraising impact through branded event materials and campaigns.

• 7–15 years of experience in marketing leadership roles, preferably in real estate, auctions, or performance‑driven service industries.
• Proven track record of leading marketing teams, developing brand strategy, and executing…