Marketing Manager

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The Marketing Manager helps drive the Wichita Symphony’s ticket sales, audience growth, and brand visibility by coordinating our overall marketing efforts and managing key day-to-day channels. Working closely with the Executive Director and serving as the primary liaison to the Symphony’s external marketing agency, this position helps shape and execute campaign strategies, oversees production of marketing materials, and manages social media, email marketing, public relations, and community visibility efforts.

The Marketing Manager collaborates across departments to tell the Symphony’s story, deepen patron engagement, and ensure that more people in Wichita and the surrounding region discover and enjoy the Symphony’s performances and programs.

DUTIES & RESPONSIBILITIES

• Work with the Executive Director and marketing agency to shape and execute marketing strategies that support ticket sales, audience development, and brand visibility.
• Serve as primary point of contact and day-to-day liaison with the Symphony’s marketing agency and ensure the agency has what it needs to execute on time and on budget.
• Collaboratively plan and implement subscription and single-ticket campaigns, including digital advertising, print, direct mail, social media, and other tactics.
• Coordinate production timelines for marketing, fundraising, and educational materials, including season brochures, postcards, posters, program book content, mailings and digital assets.
• Review and approve marketing materials (ads, graphics, copy, videos, etc.) to ensure accuracy, brand consistency, and alignment with concert details.
• Maintain and update key content on the Symphony’s website (particularly concert pages, news posts, and patron information) and coordinate with the agency or web vendor for larger updates or projects.
• Plan, write, build, and schedule email campaigns in Mailchimp, including sales promotions, concert reminders, and announcements; monitor key metrics (opens, clicks, unsubscribes) to refine content, targeting, and timing.
• Share relevant sales and audience insights to senior leadership, providing recommendations to optimize organizational strategies, and with the marketing agency so they can refine targeting, placements, and messaging.
• Track basic responses to marketing campaigns (e.g., ticket sales trends, email open/click rates, redemption of offers) and summarize key takeaways.
• Help set realistic, data-informed ticket sales goals in collaboration with the Executive Director and Business Manager.
• Monitor and manage the annual marketing budget, ensuring resources are allocated efficiently and campaigns stay within budget.

• Proactively identify story ideas and angles that will interest local media and help raise the Symphony’s profile.
• Draft and distribute press releases and media advisories for concerts, education initiatives, special events, and organizational news.
• Book interviews and media appearances for the Music Director, Executive Director, guest artists, musicians, and staff, and prepare basic talking points or background as needed.
• Maintain and update media contact lists; build relationships with key reporters, editors, producers, and local influencers who can help amplify Symphony stories.
• Coordinate with the marketing agency on PR strategy when appropriate, while taking ownership of day‑to‑day outreach and follow‑up.
• Ensure online community calendars and event listings are accurate and up to date.
• Build and nurture partnerships with local businesses, organizations, and influencers, creating simple cross‑promotions and special offerings to boost awareness and enthusiasm for the Symphony.

• Manage the Symphony’s social media presence and content calendar, producing engaging, channel‑appropriate posts.
• Collaborate with musicians, guest artists, conductors, and staff to plan and capture promotional content; attend select rehearsals, performances, and community events to capture photos and videos.
• Monitor…