Lead Video Copywriter

Lead Video Copywriter

Launch Potato is a high‑growth digital media company that reaches over 30M monthly visitors across brands such as Finance Buzz, All About Cookies, and Only In Your State . Headquartered in South Florida and remote‑first, we partner with top brands to create data‑driven content and technology.

We empower fast, impact‑focused work. At Launch Potato you’ll own outcomes, move quickly, and drive measurable results with a global team of high performers.

Salary: $110,000 – $135,000 per year (with profit‑sharing bonus and competitive benefits).

• 4–6 years of performance marketing copywriting, with a strong portfolio of high‑performing ads across paid social, search, and programmatic.
• 2+ years in a creative leadership, editorial lead or player/coach role managing writers or creative contributors.
• Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing.
• Strong analytical mindset with the ability to interpret campaign data and optimize based on insights.
• High proficiency in writing compelling video scripts for Tik Tok, Reels, and You Tube.

4–6 years of performance marketing copywriting with at least 2 years in a leadership or mentorship capacity.

Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.

• Brand Strategy & Creative Excellence
  • Own the brand writing strategy across all paid media channels, ensuring consistent voice and messaging.
  • Develop, refine, and scale positioning playbooks that guide high‑performing, conversion‑focused copy.
  • Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts.
• Copywriting Leadership in Performance Marketing
  • Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels.
  • Regularly analyze campaign data to identify top‑performing messaging patterns and guide ongoing optimizations.
  • Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR.
  • Personally write high‑impact copy for key campaigns, vertical launches, and rapid‑test environments.
• Innovation & Opportunity Sourcing
  • Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data.
  • Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue.
• Video Scriptwriting & Compliance Alignment
  • Lead the development of compelling video scripts that drive performance and meet compliance standards.
  • Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced.
  • Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements.
• Team & Resource Management
  • Manage a network of freelance writers and collaborators, ensuring high throughput and quality control.
  • Own the budget and resource allocation for writing support while maximizing ROI.
  • Build systems, workflows, and training resources to improve creative operations and knowledge sharing.

• Strategic Copy Leadership:
  Develop and enforce standards, systems, and messaging to drive scalable, high‑conversion creative.
• Analytical & Results‑Driven:
  Use data analysis to inform creative iterations, improving campaign performance.
• Creative Excellence:
  Demonstrate exceptional writing across formats with clarity, tone, and compliance.
• Collaborative:
  Partner cross‑functionally with Compliance, Creative, Growth, and Data teams.
• Proactive & Insightful:
  Identify opportunities from market trends, consumer feedback, and channel data.
• Mentorship & Ownership:
  Lead contributors and freelancers, building scalable resources and systems.

Base salary is set according to market rates for the nearest major metro. Your package includes base salary, profit‑sharing bonus, and competitive benefits. Future increases are based on company and personal performance.

Launch Potato is an Equal Employment Opportunity company committed to diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth or related medical conditions), sexual orientation, gender identity or expression, age, veteran status, disability status, or other legally protected characteristics.

Mid‑Senior level

Full‑time

Marketing, Public Relations, and Writing/Editing

Advertising Services

Accelerate your career. Submit your application today!