Senior Marketing Manager

Responsibilities

• Full-Funnel Marketing Strategy (Digital + Traditional Channels)
  Assist in the development and execution of marketing strategies for a growing portfolio of 70+ communities, creating strong tactical plans across digital, traditional, and community-based channels.
• Collaborate on SEO, PPC, paid social, geofencing, print, direct mail, events, and outreach programs, ensuring every tactic supports demand generation, occupancy, and revenue goals.
• Assess performance across all channels using the sales CRM and Hub Spot, leveraging data insights to refine strategies and strengthen conversions throughout the funnel.
• Develop go-to-market plans for new community openings and acquisitions, driving awareness, demand, and lead generation to support occupancy growth.
• Creative Production & Brand Stewardship
• Manage the development of high-quality marketing collateral across Legend’s multi brand system, ensuring a cohesive and differentiated presence in each market, overseeing designers and agency partners.
• Ensure consistency in voice, message, and visual identity across brand categories.
• Maintain a library of marketing assets, including photography, testimonials, video, design templates, signage, print materials, and digital content.

• 5+ years of integrated marketing experience (digital + traditional) within a multi-location, service-oriented, or high-growth environment.
• Strong analytical and data interpretation skills, with the ability to extract insights from CRM systems, Google Analytics, and digital advertising platforms to guide strategy and improve conversions.
• Hub Spot Marketing Hub
• Google Analytics / GA4
• Google Ads & paid social platforms
• CMS/web editing tools (Word Press or similar)
• Email marketing platforms
• Basic understanding of SEO principles
• Project management systems (Asana, Monday, or similar)