Director of Brand Strategy - Empowered

Empowered is a community of social entrepreneur teachers, bringing the experiential, individualized, self-discovery teaching methodology to life in their classrooms. Their work leads to transformative learning experiences for their students. At scale, the Empowered community is a cultural movement driving bottom-up change throughout the key institution of education.

Empowered is part of the Stand Together philanthropic community.

Stand Together helps America’s boldest changemakers tackle the root causes of our country’s biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society. Empowered is a key part of the community and is growing quickly.

As we expand our community, products, and national presence, we’re looking for a Director of Brand Strategy who can ensure our brand grows with us.

This isn’t a traditional marketing role; it’s an opportunity to shape how Empowered is experienced by educators, partners, donors, prospective employees, and our internal team. You’ll work across departments to connect strategy, storytelling, product launches, communications, and community engagement into one cohesive brand experience.

We’re looking for someone who sees marketing as more than promotion. Someone who shows up with curiosity, connects ideas across teams, and builds systems that help every interaction strengthen trust in the Empowered brand.

Just as importantly, we’re looking for a builder. While this position carries significant strategic responsibility, you will have a hands‑on approach in the writing, creative, problem‑solving, and launch process ensuring campaigns and projects get across the finish line. If you thrive in environments where you’re equally comfortable thinking big and rolling up your sleeves to make things happen, you’ll fit right in.

* Preference is for candidates available to work in person in Wichita, KS. Remote candidates will be considered on a case-by-case basis.*

• Champion the execution of Empowered's brand strategy, ensuring every initiative strengthens our brand and supports our mission, organizational priorities, and long-term growth.

• Serve as the steward of the Empowered brand, guiding how it is expressed consistently across marketing, products, partnerships, educator communications, events, donor communications, and internal initiatives.

• Partner with leaders across the organization to align priorities, messaging, and experiences so every touchpoint reflects a cohesive and authentic Empowered brand.

• Identify opportunities to extend the reach and impact of our brand through Stand Together, strategic partnerships, and emerging market trends.

• Equip teams with the messaging, tools, and frameworks they need to confidently represent the Empowered brand and deliver a consistent experience.

• Foster a culture of creativity and thoughtful experimentation that keeps the Empowered brand relevant, engaging, and inspiring.

• Lead the planning and execution of high-impact marketing campaigns that inspire educators, strengthen engagement, and advance Empowered's strategic priorities.

• Guide Empowered's content and social media strategy, ensuring every channel delivers valuable, authentic content that builds trust, deepens relationships and reinforces our brand.

• Align with our growing network of strategic partners that expand Empowered's reach, amplify our message, and create new opportunities for collaboration.

• Champion storytelling across the organization by capturing and sharing the real…