ECommerce Assistant

Job Type: Permanent Job Sector:
Marketing, PR Region:
North West

Location:

Golborne Salary

Description:

Competitive salary based on skills and experience Posted: 07/10/2026 Recruiter: DFS Job /TP/1953/831

At DFS Group, we’re proud to help people create spaces they love to live in. We’re home to DFS, Sofology, and The Sofa Delivery Company: three brands with their own personalities, brought together by a shared mission.

Behind our brands is a passionate Group team. From Finance and Technology to People, Marketing and Supply Chain, our Group functions power everything we do. They create the foundations that allow our brands to thrive, innovate and grow.

Whether you’re supporting our brands or serving our customers, the mindset that connects us means we expect more of ourselves and each other. It means every customer is our favourite, every voice is valued, and every interaction is one we’re proud of.

When you’re part of a community that shares your way of thinking, the wins feel bigger. The effort feels worth it. It’s a place where people stay because they feel valued, and find room to grow because they’re challenged.

As an eCommerce Assistant you will support the wider department with online merchandising, conversion rate optimisation (CRO), digital project development, and key project support . You will execute best-in-class online merchandising through excellent management of product, category, page, third party tools and search functionality while fostering a curious mindset and adopting AI technologies to optimize workflows. You will be analytical and be able to translate data into actions, whilst also supporting the Senior Online Trading Manager with project, product and campaign delivery.

• Effectively managing product, category, and online optimisations.
• Ensuring products are effectively managed through attribution, data feed management, and content optimisation across all channels.
• Maximising website, category, and product merchandising using best practice optimisation.
• Maintaining the accuracy of product information, images, and pricing on the website and all third party tools.
• Ensuring all new products and product updates are launched online and in third party tools in alignment with the critical path.
• Working collaboratively with the Senior Online Trading Manager and digital teams to execute the online trading and conversion rate optimisation strategy to drive sales performance.
• Analysing metrics using tools such as Google Analytics and Content Square to monitor ongoing online performance.
• Utilising insights to identify revenue and conversion rate growth opportunities across product pages, search results, product list pages, and category content.
• Ensuring all content SEO updates are managed in the CMS according to the prioritisation plan.
• Performing regular site walks, checks, and quality assurance on banners, links, range display pages, and product detail pages to ensure pages are updated, correct, and customer journey issues are resolved.
• Collaborating with the Insights, Direct, Store, and Customer Care teams to identify and report trading frictions across the business.
• Ensuring product listing pages are merchandised, on brand, and optimised in line with merchandising and trading strategies.
• Maximising cross and up selling opportunities across all site categories.
• Managing site search functionality, search results, failed searches, and performing synonym reviews.
• Optimising sales by regularly updating and refining trading pages.
• Supporting ecommerce marketing initiatives, including promotions, events, product launches, and campaigns.
• Conducting weekly competitor analysis to support trading and marketing teams.
• Reviewing weekly search, navigation, and search engine…