Digital Marketing Specialist

The Digital Marketing Specialist improves RoMac’s online visibility. The role focuses on search performance, paid advertising, social platform management, accurate business listings, and provides analytics. This position works closely with the Marketing Specialist, the Video Production Specialist, and the Director of Marketing. This is an in person position.

* This position is eligible for The Villages Charter School

• Digital Optimization
• Update website content, layout, and internal linking to support higher placement in search results
• Maintain Google Business Profiles by updating services, hours, photos, posts, and attributes
• Improve placement on maps and strengthen visibility for each location
• Secure backlinks through vendors, partners, and relevant organizations
• Prepare and publish blog content written by the Marketing Specialist
• Review website activity and recommend steps that support sales goals
• Social Media and Platform Activity
• Track changes in platform behavior and monitor engagement patterns
• Provide performance reports that identify opportunities to expand reach
• Maintain accurate information on all company social pages
• Supply data and observations that support planning led by the Director of Marketing
• Digital Advertising
• Create and manage Google Ads campaigns
• Adjust keywords, targeting, and budgets based on performance data
• Share results and recommendations with the Director of Marketing
• Reporting and Analysis
• Track website performance, search placement, Google Business Profile activity, advertising results, and social metrics
• Prepare reports that show progress, concerns, and required adjustments
• Identify opportunities that strengthen the company’s digital presence and support sales teams
• Work with the Marketing Specialist to ensure content and visuals meet digital requirements
• Coordinate with the Video Production Specialist when video materials are needed online
• Communicate with departments to maintain accurate information across digital platforms

• Experience improving digital performance with measurable results
• Skill in SEO practices, Google Business Profile management, map ranking improvements, backlink development, and digital advertising
• Ability to review data, identify trends, and provide clear recommendations
• On the job experience with Google Analytics, Search Console, and website content systems
• Strong organization and attention to detail
• Comfortable working on-site and collaborating with a cross-department team

With over 500 employees RoMac Building Supply is one of Florida’s premier residential and commercial building material suppliers. A family owned company; we have been in business since 1945.

RoMac Building Supply is an Equal Opportunity Employer

We offer paid vacation days, 401(k) retirement plans with company match, paid personal days, paid holidays, medical, dental, and vision insurance, paid life insurance, and voluntary life insurance. We also offer both paid short and long-term disability.