Senior Marketing Specialist

Senior Marketing Specialist | VHB

Locations:
Atlanta, GA;
Richmond, VA;
Williamsburg, VA;
Virginia Beach, VA;
Charlotte, NC;
Raleigh, NC.

Hybrid work: expected to work from the Virginia, Georgia, or North Carolina offices at least two days per week.

Join the Mid‑Atlantic Regional Marketing team. The Senior Marketing Specialist leads, develops, writes, and produces complex proposals and other critical marketing deliverables.

• Actively participate in Client Focus Teams and/or market meetings.
• Participate in Client Mapping and Client SWOT analysis; may facilitate and lead annual Client Mapping.
• Partner with CRM Specialist; update opportunities on the pipeline.
• Assist in developing value proposition and pre‑sell pieces.
• Coordinate and support pre‑ and post‑award visibility opportunities with the Regional Communications Specialist.
• Assist in creating client and market visibility opportunities that promote organizational thought leadership.
• Takes lead role in developing the region’s complex pursuits; writes and edits proposals, integrating win themes.
• Identify differentiators and how clients perceive the organization and its competitors.
• Collaborate with graphic designer for visuals that align to messages.
• Recognize need for teaming partners or subconsultants; identify potential partners.
• Serve as an active strategist and collaborative partner with technical staff.
• Work directly with senior‑level technical staff to prepare proposal materials, ensuring compliance, timeliness, and quality.
• Organize and coach technical staff on pursuit presentations; may facilitate story‑boarding sessions.
• Work with graphic design staff to plan and produce materials that communicate strategic vision and align with Brand.
• Mentor less experienced marketing staff and provide peer QA/QC of proposals.
• Lead capture planning discussions with the technical team before active procurement.
• Write sections that require minor editing.

• 4–6 years of proposal, writing, or marketing experience in an AEC industry.
• BA in Marketing, English, Communications, or a related discipline.
• Excellent written and verbal communication skills.
• Advanced computer skills using Microsoft Office and Adobe Creative Suite (e.g., Word, PowerPoint, Outlook, InDesign, Photoshop).
• Highly detail‑oriented; committed to quality and research.
• Ability to work concurrently on multiple projects.

We are VHB. We’re an inspired and innovative team of engineers, scientists, planners, and designers who partner with clients in the transportation, real estate, institutional, and energy industries.

Our people make us great! VHB offers a differentiating employee experience, including:

• Diverse and inclusive culture of collaboration and innovation.
• Opportunity to work on complex, transformational projects.
• Community and social responsibility as sustainable stewards.
• Focus on learning, development, and career growth.
• Best‑in‑class benefits, including flexible, hybrid workplace.

VHB is a proud Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.