Vice President — Card Acquisition Strategy Channel Optimization

Position: Vice President — Card Acquisition Strategy, Offers & Channel Optimization
Lead acquisition offers, channels, and investment planning to grow new accounts and improve application performance. Help shape how customers discover, apply for, and choose a card experience  will turn data into decisions that drive responsible growth across offers, channels, and the application journey.

As a Vice President, Acquisition Strategy in the Card Acquisition and Growth team, you will lead an integrated strategy to grow new accounts by optimizing offers, channel investment, and the end-to-end application experience. You will partner closely with an external co-brand partner and internal teams to align plans to business goals, governance requirements, and risk boundaries. Your work will translate performance insights into clear actions that improve conversion, portfolio quality, and sustainable profitability.

Job responsibilities

Lead new account acquisition strategy, including investment planning, channel prioritization, and performance optimization

Partner with an external co-brand partner on acquisition strategy, marketing execution, and launch readiness

Own offer strategy and investment planning, ensuring alignment to approved commitments and governance requirements

Set and evolve acquisition channel strategy, including expansion opportunities and performance targets

Improve the digital application flow and card selection experience to reduce friction and increase conversion

Drive requirements for new launches, coordinating across business, marketing, channel, analytics, risk, compliance, and operations

Provide data-driven input to underwriting, lending, and pricing discussions to support responsible growth

Monitor campaign, channel, funnel, and model performance; identify drivers, risks, and recommended course corrections

Support testing, validation, post-launch reviews, and issue remediation plans

Maintain operating discipline through documentation, approvals, tracking, and executive updates

Partner across marketing, product, analytics, finance, risk, legal, compliance, operations, and technology to execute plans

Required qualifications, capabilities, and skills7 years of experience in credit card acquisition, financial services marketing, growth strategy, digital product, or a related field

Strong knowledge of acquisition offer strategy, marketing investment planning, and campaign performance management

Experience managing acquisition channels and improving digital application journeys and funnel performance

Demonstrated ability to use data to evaluate performance across offer, channel, segment, model treatment, cost, conversion, and portfolio quality

Ability to balance growth, customer experience, profitability, partner commitments, governance requirements, and risk boundaries

Strong communication skills with the ability to translate complex analysis into clear recommendations

Proven ability to influence and align stakeholders in a matrixed environment without direct authority

Experience working in a controlled environment with strong documentation, approvals, and governance routines

Ability to plan and execute launch readiness, testing, validation, and post-launch performance reviews

Strong execution skills, including managing timelines, dependencies, and cross-functional delivery

High ownership mindset with the ability to operate with ambiguity while staying outcome-focused

Preferred qualifications, capabilities, and skills

Familiarity with underwriting, lending, pricing, credit decisioning, or model strategy

Experience partnering with a co-brand or retail partner on acquisition and marketing execution

Experience improving application experience through experimentation, testing, and iterative optimization

Ability to build investment cases and connect marketing spend to business outcomes and portfolio quality

Experience leading performance diagnostics and translating insights into operating plans

Experience presenting to senior leaders with concise narratives and clear trade-offs Background coordinating with risk, compliance, and legal partners on marketing and customer journeys

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of…