Senior Digital Marketing Strategist

Job Title:

Senior Digital Marketing Strategist

Location:

Wilmington, DE or London, UK

Hours:

Monday-Friday, Hybrid

CSC is seeking a Senior Digital Marketing Strategist to join our digital marketing team and help build data-driven, multichannel campaigns that drive awareness, engagement, and demand. This role acts as a lead strategist, collaborating with business unit marketing managers to design programs that balance brand-level visibility with account-based marketing) precision.

The strategist will leverage CSC’s digital toolkit, including paid media, SEO, webinars, Hub Spot automation, and ABM platforms, to deliver measurable impact. The ideal candidate brings a strategic mindset, analytical rigor, and a genuine curiosity for how AI is reshaping marketing.

Key Responsibilities

Campaign Strategy and Planning

• Partner with business unit marketing managers to design integrated digital programs aligned with business objectives.
• Use tactics such as paid media, SEO, email automation, and webinars to drive both broad and targeted marketing initiatives.
• Balance brand awareness and ABM approaches to engage priority audiences and accounts.

Account-Based Marketing

• Build ABM-informed strategies using tools like Demandbase, 6sense, Vector, and Influ
  2.
• Apply intent data and predictive insights to personalize digital engagement for high‑value accounts.
• Align campaign planning and reporting with Salesforce, ensuring marketing activity supports pipeline goals.

Hub Spot and Nurture Strategy

• Use Hub Spot as a central platform for campaign deployment, measurement, and automation.
• Design and optimize automated nurture programs, segmentation strategies, and lifecycle workflows.
• Leverage Hub Spot data to inform targeting, scoring, and audience insights.

Innovation and AI Integration

• Explore and apply AI tools and methodologies to improve marketing performance, personalization, and efficiency.
• Prepare CSC’s digital presence for AI‑powered search and discovery (AIO/GEO).
• Stay on the cutting edge of emerging digital channels, tools, and strategies, and champion innovation within the team.

Measurement and Continuous Improvement

• Analyze performance across channels using data from Hub Spot, Salesforce, GA4, and other sources.
• Provide actionable insights and recommendations to optimize campaigns and improve ROI.
• Share learnings across teams to standardize best practices and accelerate impact.

Qualifications

• 7+ years of B2B digital marketing experience, ideally in legal, financial, or compliance industries.
• Strong understanding of ABM, digital campaign development, and funnel strategy.
• Hands‑on expertise with marketing automation (Hub Spot) and CRM systems (Salesforce)
• A strong understanding of how tactics and channels like SEO, paid media, webinars, email, and the website combine to form cohesive campaigns.
• Analytical and data‑driven, with the ability to connect insights to business outcomes.
• Passionate about AI and innovation, with a track record of adopting new tools and approaches.
• Excellent collaboration and communication skills across teams and stakeholders.

#INDS

CSC is a global business, legal, and financial services company based in Wilmington, Delaware, USA, providing knowledge‑based solutions to clients worldwide. We have offices and capabilities in over 140 jurisdictions in the Americas, Europe, Asia Pacific, and the Middle East, and more than 8,000 colleagues. We are the business behind business.®

Visit our careers site to learn more about CSC and our commitment to our clients, communities, and each other.

CSC is committed to creating a feeling of belonging through a diverse and growth‑oriented environment where everyone is valued.

CSC colleagues have global career opportunities and excellent, including annual success‑sharing bonuses or commission plans based on individual performance. To learn more, visit  .

We offer a range of support to colleagues with disabilities, ensuring people have the necessary resources to thrive in their roles. We encourage candidates to work closely with our talent acquisition partners to convey their specific needs. Our commitment to accessibility reflects our broader dedication to diversity and belonging,

CSC…