Digital Advertising & Analytics Specialist

Digital Advertising & Analytics Specialist

December 1, 2025

Position Title: Digital Advertising & Analytics Specialist
Date: Dec 1st, 2025
Reports To: President
FLSA Status: Exempt
Department: Marketing Team
Position Status (FT/PT): Full-time
Supervisory Responsibilities: No

Hi!

We’re looking for a Digital Advertising & Analytics Specialist who is not only a campaign strategist and implementer but also a strong mentor, collaborator, and communicator. This is a strategic role for someone excited to work with a talented team, take ownership of client campaign performance, and help us build better systems for high-impact work.

First Ascent Design is a full-service digital marketing agency in Wilmington, Delaware, focused on email, search, and social. As a specialist in paid digital, you’ll guide campaign strategy, manage a portfolio of client advertising campaigns, coordinate a small but mighty digital team, and help drive the quality, clarity, and consistency of our work forward.

Best,
– John Himics, President

As the Digital Advertising & Analytics Specialist, you’ll manage and guide client digital campaigns while mentoring junior team members. You’ll serve as a bridge between overarching strategy and day-to-day execution, coordinating with clients, collaborating with internal teams, and ensuring campaigns deliver results.

• Lead monthly check-ins and reviews with the marketing team.
• Interface with clients to present monthly analytics results.
• Manage digital marketing campaigns and ad budgets across platforms like Google Search/Display, Meta, and Linked In.
• Develop strategy and provide recommendations for targeting, platforms, budgets, copy, and creative direction.
• Ensure campaigns align with client business goals; recommend optimizations when performance lags.
• Partner with project managers to prioritize tasks, manage production team efforts, and keep projects on time and on budget.
• Coordinate with writers and designers to deliver on-brand, goal-driven ad assets; review deliverables for strategic alignment.
• Use tools like GA4, Looker Studio, and Microsoft Clarity for reporting; troubleshoot technical issues across platforms.
• Investigate performance anomalies, suggest process improvements, and explore new tools, platforms, and campaign types.
• Show strong attention to detail, personal accountability, and adaptability in a fast-paced, collaborative environment.
• Other tasks as assigned.

• 3-8 years of experience in digital marketing and digital paid advertising.
• Agency experience, and leadership/mentoring experience are strongly preferred.
• Proven ability to work with junior staff and/or contractors in a fast-paced, production-focused environment.
• Expertise in paid digital advertising across search and social media channels.
• High proficiency with campaign management, ad platforms, and budget oversight.
• Strategic mindset paired with a collaborative, hands‑on leadership style.
• Familiarity with keyword research, SEO/SEM tactics, and digital marketing best practices.
• Experience with analytics and reporting tools like Looker Studio, GA4, and Microsoft Clarity.
• Strong communicator with the ability to translate complex data into clear, client‑facing insights.
• Bonus: design knowledge, CRM/email experience, or certifications in Google Ads and Meta platforms.

Notion | Google Suite | Discord | Harvest | Dropbox | Air Table | Buffer | Google Looker Studio | Supermetrics | Ahrefs | Microsoft Clarity

• Compensation based on experience and best‑fit, budgeted $60-85k.
• 4 weeks paid vacation, 2 weeks paid sick time, and paid holidays.
• Hybrid schedule (3 days in office, 2 days remote).
• Office located in downtown Wilmington, Delaware. Parking is provided.
• Health, vision, and dental insurance.
• Short‑term and long‑term disability (company‑paid).
• 401(k) with up to 4% match.
• Professional development time and tools.
• Plenty of snacks and a genuinely great team.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role.

Physical Demands:

• Must be able to remain in a stationary position 50% of the time.
• Occasionally move about the…