Product Analytics

We are seeking a motivated professional to join the Product Analytics team within a leading bank. The analyst must have expertise in Adobe Experience Platform (Adobe Analytics/Adobe Customer Journey Analysis/Adobe Target) with a proven record of turning data-driven insights into conversion rates. As a leader, the analyst will perform user behavior deep dives, conversion journey funnel analysis, identify bottlenecks and provide recommendations to clients about increasing overall user engagement and reducing drop‑off rates.

The candidate must be proficient in designing and building KPI scorecards and interactive dashboards to track product and performance metrics in Power BI or Tableau, and have implemented and analyzed A/B and MVT tests. In this role, the senior analyst partners with Product Managers to define success metrics and measure the impact of new features and initiatives. The role requires critical thinking, product analytics savviness, and the ability to thrive in a fast‑paced environment.

• Oversee the design and implementation of A/B tests and experiments to validate product hypotheses.
• Develop and maintain dashboards and reporting tools to monitor product KPIs and user behavior.
• Analyze customer journeys, funnel metrics, and lifecycle behavior to identify areas for growth and optimization.
• Track user acquisitions, visualize user flows, identify friction points and analyze engagement metrics.
• Translate complex data into clear, actionable insights for executive and cross‑functional stakeholders.
• Collaborate closely with Data Engineering and BI teams to ensure data availability, accuracy, and scalability.
• Coach and mentor a team of analysts, fostering technical growth and business impact.
• Drive a culture of data‑driven decision‑making across the product organization.
• Translate analytical findings into actionable recommendations for senior stakeholders.
• Ensure data accuracy and consistency across reporting and analytics tools.

• Educational Background
  : A degree in Statistics, Mathematics, Computer Science, or a related field (IIT/NIT preferred).
• Industry Experience
  : 4+ years of proven experience in Product Analytics/Decision Management, preferably within banking, fintech, or financial services.
• Technical Skills
  :
  Strong proficiency in SAS and SQL
  ; hands‑on experience with Tableau or Power BI
  , Excel
  , and Power Point ; experience with analytics tools such as Google Analytics and Adobe Analytics is preferred.
• Analytical Skills
  :
  Strong analytical and problem‑solving skills, with past experience in statistical analysis and knowledge of banking products.
• Communication Skills
  :
  Strong communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels and types (technical/non‑technical).

• Bachelors or master's in a quantitative field such as Economics, Statistics, or Mathematics.
• BTech/MTech/MBA from Tier 1 colleges (IIT, NIT, IIM) preferred.

• Seniority Level
  :
  Mid‑Senior level
• Employment Type
  :
  Full‑time
• Job Function
  :
  Information Technology
• Industries
  :
  Software Development