Senior Software Engineer - Digital Marketing

Live Oak Bank is a digital bank that serves small business owners across the country. Our groundbreaking spin on service and technology has fueled our mission to be America’s Small Business Bank. Our products help customers buy, build, and expand their business, and our high-yield savings and CD products help them grow their hard-earned money. At Live Oak, we never lose sight of the well-being of our people.

We believe our employees are the heart of our company. Our commitment to our customers and culture is intertwined, and we seek those who embody and embrace what it takes to empower the American dream.

We're seeking a Senior Software Engineer - Digital Marketing to serve as a key technology partner to Live Oak's Digital Marketing organization. This role sits at the intersection of software engineering, digital marketing, analytics, and customer experience. The ideal candidate will help design, implement, and optimize the technology, data, analytics, and measurement capabilities that power Live Oak's digital marketing ecosystem.

This individual will partner closely with marketers, analysts, product teams, and engineers to enhance digital acquisition, customer engagement, marketing performance measurement, and website experiences. Success in this role requires a strong technical foundation combined with an understanding of digital marketing technologies, customer journey analytics, attribution, and data-driven optimization.

Location:

Candidate is required to be located or relocate to Wilmington, North Carolina. Work sponsorship is not supported now or in the future.

Marketing Technology, Data & Analytic

• Serve as the technology partner for the Digital Marketing team, translating marketing objectives into scalable technical solutions.
• Design, develop, and support digital marketing technology platforms, integrations, and data flows that enable customer acquisition, campaign execution, and performance measurement.
• Partner with marketing, analytics, and business stakeholders to enhance multi-touch attribution, conversion tracking, customer journey analytics, and marketing effectiveness reporting.
• Partner and develop web analytics implementations, tagging strategies, event tracking frameworks, and digital data collection standards across customer-facing channels.
• Ensure marketing and customer behavioral data is accurately captured, governed, and accessible for reporting, segmentation, personalization, and optimization.
• Collaborate with engineering teams to integrate marketing technologies including analytics platforms, CRM systems, customer data platforms (CDPs), experimentation tools, advertising technologies, and marketing automation platforms.
• Drive improvements in data quality, observability, automation, and reporting across the digital marketing ecosystem.

Digital Experience & Customer Acquisition

• Partner with Digital Marketing to optimize customer acquisition, engagement, retention, and conversion strategies across digital channels.
• Support digital marketing initiatives including paid media, SEO, SEM, email marketing, content marketing, social media, and website experiences through scalable technology solutions.
• Develop technology-enabled solutions that support personalization, audience segmentation, campaign targeting, and customer journey orchestration.
• Lead website optimization efforts focused on user experience, accessibility, search performance, engagement, and conversion improvement.
• Identify opportunities to improve customer acquisition and engagement through experimentation, A/B testing, and behavioral analytics.
• Translate business requirements into technical capabilities that support growth and marketing…