Manager, Marketing Strategy: Direct Mail Marketing| Retail Bank

Overview

Manager, Marketing Strategy:
Direct Mail Marketing for our Retail Bank division. Lead the Direct Mail marketing strategy to accelerate growth and contribute to a rapidly expanding program.

• Lead prioritization, development and execution of a strategic marketing agenda to attract, engage, and convert prospects & current customers through Direct Mail marketing.
• Drive testing strategies to inform targeting, creative, & landing page optimization that engage consumers and drive business results.
• Oversee the Direct Mail channel strategy ensuring alignment to business priorities and campaign efficiency.
• Steward maintenance and monitoring of channel efforts with internal team members & partners.
• Keep pace with industry trends and best practices to drive channel innovation.
• Act as a go‑to Direct Mail expert for internal teams, democratizing insights and learnings.
• Introduce new opportunities to drive business growth in an efficient & profitable manner.

• Obsessed with Direct Mail and direct marketing in general.
• Quickly flexs thinking across the customer journey from awareness, consideration, conversion and brand loyalty.
• Loves to leverage data to tell stories and uncover actionable insights.
• Thrives on leading & building in white space, collaboration and the drive for results.
• Crafts a succinct vision & roadmap for the subject matter area and leads prioritization of work to meet business goals.
• Breaks strategy into a testing plan that accelerates momentum and drives learnings to make channels more impactful.
• Collaborative team player, communicating effectively with team, partners, leadership and stakeholders with a tailored approach.

• Bachelor’s Degree or Military experience.
• At least 5 years experience in Direct Mail marketing.
• At least 5 years of experience in segmentation & targeting across prospect and current customer bases for acquisition goals.
• At least 5 years of experience with marketing analytics and optimization.
• At least 5 years experience managing budgets.
• At least 5 years experience in Direct Mail creative strategy & execution.

• 3+ years of channel experience in marketing channels & landing page optimization programs focused on acquisition goals.
• 3+ years of marketing experience in financial services or another highly regulated industry.
• 3+ years of experience working with cross‑functional teams in a matrixed environment.

Riverwoods, IL: $132,800 - $151,600
McLean, VA: $146,100 - $166,700
Richmond, VA: $132,800 - $151,600
Wilmington, DE: $132,800 - $151,600

Capital One is an equal opportunity employer. We are committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.