Manager, Marketing Strategy: Direct Mail Marketing| Retail Bank

Responsibilities

• Lead prioritization, development and execution of a strategic marketing agenda to attract, engage, and convert prospects & current customers through Direct Mail marketing
• Drive testing strategies to inform targeting, creative, & landing page optimization that engage consumers and drive business results
• Oversee the Direct Mail channel strategy ensuring the strategy is aligned to business priorities and campaigns are efficient and effective
• Steward the maintenance and monitoring of channel efforts with internal team members & partners
• Keep pace with industry trends and best practices to drive channel innovation
• Act as a go-to Direct Mail expert for internal teams, democratizing insights and learnings
• Introduce new opportunities to drive business growth in an efficient & profitable manner
• Is able to craft a succinct vision and roadmap for their subject matter areas and lead their teams through prioritization of their work to meet business goals and make progress against the channel roadmaps

• Bachelor’s Degree or Military experience
• At least 5 years experience in Direct Mail marketing
• At least 5 years of experience in segmentation & targeting across prospect and current customer bases for acquisition goals
• At least 5 years of experience with marketing analytics and optimization
• At least 5 years experience managing budgets
• At least 5 years of experience in Direct Mail creative strategy & execution

• 3+ years of channel experience in marketing channels & landing page optimization programs focused on acquisition goals
• 3+ years of marketing experience in financial services or another highly regulated industry
• 3+ years of experience working with cross-functional teams in a matrixed environment

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
• This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)