Manager, Marketing Strategy: Direct Mail Marketing| Retail Bank

* Is obsessed with Direct Mail and direct marketing in general
* Can quickly flex their thinking across the customer journey from awareness, consideration, conversion and brand loyalty
* Loves to leverage data to tell stories and uncover actionable insights
* Thrives on the opportunity to lead and build in white space, collaboration and the drive for results
* Is able to craft a succinct vision and roadmap for their subject matter areas and lead their teams through prioritization of their work to meet business goals and make progress against the channel roadmaps
* Is able to break a strategy down into a testing plan that accelerates momentum and drives learnings to make their channels more impactful
* Is a collaborative team player, able to effectively communicate with their team and partners as well as leadership and stakeholders with a tailored approach for all
* Bachelor’s Degree or Military experience
* At least 5 years experience in Direct Mail marketing
* At least 5 years of experience in segmentation & targeting across prospect and current customer bases for acquisition goals
* At least 5 years of experience with marketing analytics and optimization
* At least 5 years experience managing budgets
* At least 5 years of experience in Direct Mail creative strategy & execution
* 3+ years of channel experience in marketing channels &  landing page optimization programs focused on acquisition goals
* 3+ years of marketing experience in financial services or another highly regulated industry
* 3+ years of experience working with cross-functional teams in a matrixed environment

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
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