Associate Director, HCP Marketing & Personal Promotion – Immunology

Are you ready to shape the future of care for patients living with Systemic Lupus Erythematosus (SLE)? We are seeking an Associate Director, HCP Marketing & Personal Promotion to lead the strategic execution of SAPHNELO's personal promotion efforts across the SLE business. In this high-impact role, you will serve as the primary commercial lead for field-facing marketing initiatives, translating brand strategy into customer-facing promotions, sales force engagement, and execution excellence.

This is a unique opportunity to drive the development, deployment, measurement, and optimization of personal selling resources while influencing across Commercial, Medical, Market Access, Omnichannel, and Field Leadership teams in a fast-paced, matrixed environment.

• Strategic Execution:
  Lead the end-to-end execution of SAPHNELO's SLE personal promotion strategy, ensuring alignment with overall brand objectives.
• Pull-Through:
  Drive coordinated pull-through of core personal selling initiatives and customer-facing promotional programs.
• Resource Ownership:
  Own the development, deployment, and performance measurement of branded and unbranded field resources.
• Consistency:
  Ensure consistent execution of brand strategy, messaging, and customer engagement priorities across all field channels.

• Field Partnership:
  Partner closely with Commercial Area Leadership (CAL), Field Leadership, Commercial Excellence (Com Ex), and Sales Training to enhance field effectiveness and capability development.
• Meeting Leadership:
  Lead strategic planning and execution of district, regional, and national sales meetings.
• Field Readiness:
  Develop field engagement plans, execution roadmaps, and selling tools that support business objectives.
• Capability Building:
  Identify ongoing field educational needs and support adoption of new strategies and resources.

• Primary Liaison:
  Serve as the key connector between Marketing and stakeholders including Medical, Patient Engagement, Market Access, Omnichannel, Lifecycle Management, Commercial Excellence, and Field Leadership.
• Clinical-to-Commercial Alignment:
  Partner with the Medical Director to ensure seamless clinical-to-commercial execution.
• Integrated Experiences:
  Collaborate with Omnichannel and Lifecycle Marketing teams on integrated asset development and consistent customer experiences.
• Operational Coordination:
  Work with Immunology Sales, Institutional Account Management, Commercial Operations, Sales Force Operations, Insights+Anlystics and Med/Legal/Regulatory partners to ensure successful implementation of promotional initiatives.

• KPI Development:
  Establish KPIs and measurement plans for personal promotion initiatives.
• Performance Monitoring:
  Track field utilization, engagement metrics, and overall business impact.
• Business Reviews:
  Lead quarterly business reviews and recommend optimizations based on performance insights and field feedback.
• Continuous Improvement:
  Drive ongoing enhancement of the representative and customer experience.

• Budget Oversight:
  Manage promotional budgets and resource allocation to maximize ROI.
• Sample and Promotional Resource Strategy:
  Oversee and manage deployment and inventory of high value promotional materials
• Project and Financial Stewardship:
  Ensure effective stewardship of commercial resources and vendor partnerships. Ensuring delivery on time and within budget

• Education:
  
  Bachelor's degree required.
• Experience:
  
  Minimum of 5+ years in pharmaceutical, biotechnology, healthcare marketing, sales, or commercial roles. Experience in Immunology, Specialty Marketing and/or Biologics preferred.
• Proven Track Record:
  Demonstrated success leading HCP marketing, sales enablement, or field-facing commercial initiatives.
• Leadership
  
  Skills:
  
  Strong cross-functional leadership, communication, and stakeholder management capabilities.
• Matrix
  
  Experience:
  
  Proven ability to manage complex projects within a matrixed organization.
• Analytical Acumen:
  Strong analytical, strategic thinking, and business planning capabilities.

• Experience in Immunology, Rheumatology, Specialty, or Biologics markets.
• Prior experience supporting specialty sales organizations.
• Background in omnichannel marketing and customer engagement…