Card Marketing Senior Associate Job Wilmington area,Delaware USA,Marketing / Advertising / PR

Join our dynamic team as a product leader, where you will have the opportunity to spearhead our 'Refer a Friend' campaigns. This role offers a chance to become a subject matter expert in the field, bring innovative ideas to the table, and contribute to strategic planning. With us, you can leverage your marketing skills to create impactful strategies and promote business growth.

As a Card Marketing Senior Associate in our marketing team, you will lead product 'Refer a Friend' campaigns, collaborate with business unit counterparts, and stay up-to-date on the latest marketing trends. You will have the opportunity to bring innovative, new ideas to the team and develop strategic and tactical plans to achieve new account goals. This role requires excellent project and time management capabilities, strong business and marketing acumen, and the ability to work in a fast‑paced, dynamic environment.

Job responsibilities:

Lead product Refer a Friend Campaigns
Develop testing and capability requirements
Create marketing campaign requirements
Collaborate with business unit counterparts to establish new Refer a Friend account goals
Develop strategic and tactical plans to achieve goals
Maintain reporting on channel performance and team member test results

Required qualifications, capabilities, and skills:

3+ years of relevant marketing experience
Excellent project and time management capabilities
Strong business and marketing acumen with an ability to identify business opportunities, deliver results, and adjust plans as appropriate
Experience either working for or with agencies
Astute customer service orientation

Preferred qualifications, capabilities and skills:

Be a strong communicator with the ability to build and manage relationships across various stakeholders
Manage multiple initiatives under concurrent, rigorous deadlines in a fast‑paced, dynamic environment
Lead and work within a matrix organization
Drive results with strong attention to detail
previous partner management experience preferred
Demonstrate innovation in creating new marketing strategies and tactics, and have strong execution and project management skills
Bachelor’s degree preferred

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.