Senior Marketing Manager-Car Care

AAA Club Alliance is hiring for a Senior Marketing Manager - Car Care to join our team! This role leads the development, alignment, and ongoing optimization of marketing strategy for the Car Care business line. This role serves as Marketing's primary strategic partner and subject matter expert for Car Care, translating business priorities, customer and vehicle insights, market conditions, service capacity, and performance results into integrated acquisition, retention, and loyalty strategies.

The position directs cross‑functional marketing teams, agencies, and vendors; leads campaign planning and creative briefing; and evaluates performance to improve appointments, customer visits, member engagement, sales, revenue, and marketing efficiency across Car Care locations and markets.

• Competitive annual salary
• the starting base compensation for this position is: $80,005-$118,921
  * Annual Bonus Eligibility
• Hybrid schedule (3 days on-site weekly)
• Comprehensive health benefits package
• Generous accrued paid time off + 8 paid holidays
• 401(K) plan with company match up to 7%
• Professional development opportunities and tuition reimbursement
• Paid time off to volunteer & company-sponsored volunteer events throughout the year
• Other benefits include a complimentary AAA Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

* The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.

• Lead the annual and multi-year Car Care marketing strategy, aligning business growth goals, priority services, customer segments, market needs, location capacity, and marketing investment.
• Serve as Marketing's primary strategic liaison to Car Care leadership and operations. Provide marketing expertise, recommendations, and clear points of view on growth priorities, customer opportunities, market conditions, and performance trends.
• Translate Car Care business plans into an integrated marketing roadmap and campaign calendar that reflects seasonal maintenance needs, promotional priorities, customer lifecycle opportunities, local market conditions, and operational readiness.
• Develop acquisition, retention, reactivation, and loyalty strategies for members and non-members across the vehicle ownership and service journey. Use customer, vehicle, behavioral, geographic, and service-history insights to improve relevance and response.
• Direct full‑funnel campaigns across paid search, local search, paid social, display, email, direct mail, web and landing pages, content, in‑location materials, and other relevant channels. Ensure channel roles and calls to action support appointment generation and completed service.
• Lead, write, and approve campaign and creative briefs. Translate business objectives into clear audience strategies, offers, messaging, channel requirements, success measures, and executional guidance for internal teams, agencies, and vendors.
• Guide the development of customer‑facing messaging and materials that communicate AAA's trusted automotive expertise, member value, service quality, convenience, and relevant offers while maintaining brand and legal compliance.
• Partner with Car Care operations and field leadership to address market‑ and location‑level needs, including new‑location support, local growth opportunities, underperforming locations, service‑capacity considerations, and community marketing.
• Review marketing and business performance on an ongoing basis using appointments, leads, customer visits, sales, revenue, conversion, repeat behavior, engagement, acquisition cost, return on advertising spend, and other available…