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Business Development Coordinator

Job in Wilmington, New Castle County, Delaware, 19894, USA
Listing for: Macklyn Home Care
Full Time position
Listed on 2026-01-02
Job specializations:
  • Sales
    Business Development, Sales Marketing
Salary/Wage Range or Industry Benchmark: 80000 - 100000 USD Yearly USD 80000.00 100000.00 YEAR
Job Description & How to Apply Below

Overview

Do you have a passion for sales and marketing? Are you motivated by a challenge? If so, this is your job! We are looking for a sales and marketing professional with the drive and a passion for helping seniors stay safe in their homes. We are currently seeking a goal-oriented, ambitious, and energetic person to join our rapidly growing office team.

We are looking for a highly professional sales liaison who has at least 2 years of experience in a sales and marketing role. The preferred candidate has a solid track record of increasing revenues. You ll be responsible for revenue growth through business development and networking in the community. Sales experience is a must. The ideal candidate must be willing to cover all of our territory.

Key Responsibilities
  • As a Business Development Sales & Marketing Liaison, you ll be responsible for growing top line revenue growth and be rewarded handsomely for it. This position offers a competitive base salary plus commission.
  • You ll need to be a road warrior, comfortable with cold calling, and developing lasting relationships.
  • Our target audience will be with key personnel in referral sources such as hospitals, rehab facilities, home health care, and hospice.
  • You will also meet with potential clients and their families and land them as new clients.
  • This position is responsible for building lasting relationships that result in referrals from healthcare facilities and professionals, performing new client assessments, onboarding new clients, and developing their care plans.
  • You will report directly to the Agency Director.
Marketing & Community Outreach
  • Develop and execute B2B marketing strategies to build partnerships and increase brand visibility.
  • Represent the company at professional networking events, healthcare facilities, and senior community organizations.
  • Manage social media platforms, website updates, and digital advertising campaigns.
  • Create and distribute flyers, brochures, and other marketing materials.
  • Represent the company at community events, networking groups, and senior resource fairs.
Sales & Business Development
  • Build and maintain strong relationships with referral sources (hospitals, rehabilitation centers, senior centers, physicians, etc.).
  • Conduct in-person visits to facilities and community partners to promote services.
  • Track and follow up on leads, converting inquiries into clients.
  • Collaborate with leadership to achieve monthly and quarterly sales goals.
Qualifications
  • Must have integrity, be self-motivated, and most importantly have the tenacity to succeed
  • Is interested in a challenging yet rewarding career
  • Be a creative thinker, who can see opportunity where others see problems
  • Have a personality that thrives with autonomy, yet can collaborate with their team to accomplish shared goals
  • Networking deep into our targeted potential referral sources
  • Excellent written and oral communication skills
  • Public speaking ease
  • Coordinating events and in-service presentations
  • Excellent time management, and can submit daily, weekly reports
  • Focused on producing results through execution of the marketing plan
  • Handle rejection well
  • Highly motivated to excel
  • Must have at least 2 years of B2B or B2C sales experience; an associate degree, bachelor s degree is preferred but not required.
  • Ability to work evenings from time to time.
  • Must be available to provide on-call support during non-office hours
  • Previous experience in marketing, sales (home care/healthcare industry preferred but not required).
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