Insights & Forecasting Director Global​/US CVRM

Are you ready to lead the charge in transforming insights into strategic actions? As the Global/US Director of Insights and Forecasting, you'll be at the forefront of crafting the future of Forxiga® and the dapagliflozin portfolio. This role demands a deep understanding of the brand, molecule, and therapeutic area, consolidating insights from market research, forecasting, and analytics into actionable recommendations. Partnering with brand teams and collaborators like Medical Affairs, Finance, and Marketing Companies, you'll drive independent critical thinking while supporting and challenging the status quo.

Your mission? To improve decision‑making quality through outstanding market insights and forecasting activities.

• Ensure that interpretation of core market research is generating, actionable, differentiating insights
• Specific projects will include positioning, HCP and patient segmentations, unbranded and branded lexicon and message testing, creative concept testing, target patient identification, and demand studies
• Lead all primary research in accordance with internal AstraZeneca compliance policies
• Summarize and present findings across multiple communication platforms; be able to “tell the story” to senior collaborators
• Champion the use of local customer insight in strategic and resourcing decisions across the business
• Collect, assess and deliver global and regional brand performance metrics
• Partner with the Brand Team and Commercial Excellence team to develop and track KPIs aligned to strategic drivers
• Construct Global long‑term patient‑based and US short‑term TRx / NBRx forecast models that harness credible and ambitious data inputs synthesized from a variety of primary and secondary sources, are benchmarked against internal and external analogs, and coordinated with Global and key markets
• Summarize and confidently present forecasts, including approach, methodology and assumptions, through various communication channels and be able to “tell the story” to senior commercial and clinical stakeholders
• Ensure objectivity and robustness in the forecast by identifying the right data sources. Apply industry‑leading modeling approaches and conduct sensitivity analyses on key variables. This assists in managing opportunities and risks while promoting the integration of regional client insights.
• Partner with Brand Analytics as well as with data scientists elsewhere in the business to employ real world data for insights generation to understand physician and patient behavior better and drive strategic implementation within the brand
• Accountable for the guidance and alignment of the asset/brand forecast and related assumptions, collaborating closely with the Forecasting leader
• Lead commercial assessment activities (including qual/quant treatment pattern and product profile test research, claims analysis, and patient research) for business cases for LCM investment decisions
• Instill a culture of continuous improvement, testing, and deployment of new capabilities for the business

• 8+ years analytical experience in the Bio Pharmaceuticals industry
• Bachelor’s degree or equivalent experience in Business, Commercial, or Scientific related field of study
• Experience in conducting qualitative and quantitative market research across different stakeholder groups (e.g., HCPs, patients, and payers)
• Experience in building, deploying, and embedding forecasting capabilities into an organization
• Strong understanding of primary market research, advanced analytics, and competitive intelligence. Primary market research experience preferred.
• Multiple‑year Pharma experience, preferably in Global or ex‑US, making recommendations on major drivers of product success, and advising on drug development candidate process and Health Care environment
• Experience applying a range of analytics involving standard data in the Pharmaceutical Industry e.g. IQVIA (MIDAS, DDD NPA, Monthly Xponent), claims data (Truven, Marketscan), epidemiological data, etc.
• Strong business acumen, critical thinking and understanding of sales and marketing business practices
• Ability to influence laterally and vertically
• Ability to…