Senior Manager, Marketing

Who we are

With its A.I.

-powered robotic technology platform, Symbotic is changing the way consumer goods move through the supply chain. Intelligent software orchestrates advanced robots in a high-density, end-to-end system – reinventing warehouse automation for increased efficiency, speed and flexibility.

What we need

Symbotic is seeking an experienced and dynamic Senior Manager, Marketing , to join our growing team. In this pivotal role, you will be instrumental in developing and executing marketing strategies that elevate our brand, generate qualified leads, and accelerate our market expansion. You will lead key marketing initiatives, working closely with sales, product, and executive leadership to articulate Symbotic's unique value proposition and demonstrate the transformative impact of our AI-powered automation solutions.

This is an exciting opportunity for a strategic thinker and hands-on leader who thrives in a fast-paced, high-growth B2B environment and is passionate about cutting-edge technology. As part of the Sales & Marketing team, you'll collaborate with cross-functional teams and external resources to create strategic messaging and execute go-to-market plans that increase brand awareness

What we do

The Marketing Team is part of the Sales O rganization and plays a critical role in driving revenue and growth by collaborating closely with Sales, Talent Acquisition and Investor Relations Teams to ensure communications clearly and consistently align to drive the brand forward.

What you’ll do

Strategy & Planning

• Develop and execute comprehensive marketing strategies and campaigns aligned with Symbotic's business objectives, sales goals, and overall brand vision.

• Conduct market research, competitive analysis, and audience segmentation to identify new opportunities and refine existing marketing approaches for our target large-scale retail, wholesale, and food & beverage customers.

• Define key performance indicators (KPIs) for all marketing activities and report on their effectiveness to leadership.

Content & Messaging

• Lead the development of compelling and consistent messaging that clearly communicates Symbotic's unique value proposition across all marketing channels.

• Oversee the creation of high-quality marketing collateral, including white papers, case studies, presentations, website content, datasheets, videos, and sales enablement tools.

• Craft and edit brand assets and content, including blog posts, press releases, advertising, infographics, sales presentations, award submissions, and thought leadership.

• Collaborate with product and engineering teams to translate complex technical information into clear, benefit-driven content for a B2B audience.

• Monitor market trends and conduct research to support content development.

Demand Generation

• Drive demand generation initiatives through a mix of digital marketing, industry events, webinars, thought leadership content, and targeted account-based marketing (ABM) strategies.

• Optimize lead nurturing programs to move prospects through the sales funnel.

• Leverage marketing automation platforms and CRM systems to manage campaigns and track performance.

Brand & Awareness

• Plan and manage events, including trade shows, webcasts, and executive roadshows.

• Identify appropriate speaking opportunities and work with internal thought leaders to support content development.

• Orchestrate and oversee production resources to capture images and videos that support brand storytelling.

• Manage public relations efforts and collaborate with external agencies as needed.

• Update and maintain brand standards and library of brand assets, including creating and managing a SharePoint library of marketing assets and resources.

• Support requests for branded materials and source, order, and manage inventory of branded merchandise.

Collaboration

• Foster strong relationships with sales, product management, R&D, and executive teams to ensure marketing efforts are integrated and effective.

• Act as a brand champion, ensuring consistency in messaging and visual identity across the organization.

What you’ll need

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

• Minimum 10…